Website Content & ExperienceSiteworx Names Malek Tayara as Managing Director for the Central Region
Leading digital experience agency, Siteworx has appointed Malek Tayara as its Managing Director for the Central Region. In his new role, Tayara will be responsible for expanding Siteworx’s business across industries in the central states, efficiently managing vital client accounts, and supervising Siteworx Chicago’s office operations.
Prior to this appointment, Tayara was part of Razorfish, where he had close to two decades of digital marketing expertise in the area of selling and providing complex enterprise-wide digital transformations for B2C and B2B firms. His work for clients involved consumer self-service capabilities, sales enablement, eCommerce implementations and digital experience engagements.
He was Vice President, Client Partner for Razorfish where he was credited with managing accounts for companies such as US Foods, EMC, GE and Prudential. At EMC, he was integral in the creation of a strategy for the company’s digital assets such as the corporate website, global campaign strategies and frameworks, sales and partner portals, customer acquisition strategies, content management implementations and social media engagement.
Siteworx Chief Revenue Officer, Bobby Christian was cited in this release as saying, “Malek has strong experience growing revenue, maintaining key relationships and managing client engagements for some of the most respected companies in the world. He compliments our consulting-led approach to client service and has a keen ability to ensure companies have the right strategy and metrics in place to deliver robust digital experiences that drive business results.”
Tayara added to the release, “There is a significant gap within the Central region for an agency like Siteworx that is agile and innovative in its solutions. The company has the expertise and maturity to help organizations create best of breed digital experiences supported by robust technology platforms that advance business objectives. Siteworx has a clear vision for growth and the support at every level to achieve its goals.”
In addition to Tayara, Siteworx also recently appointed Mike Gilpin as Chief Technical Officer. The company also expanded its c-suite, creative services with new appointments, one amongst them being a new Director of eCommerce.
