NewsxAd Builds Management Team for Growth in EMEA
Global location marketplace xAd has expanded its management team in Europe, in a bid to enhance the company’s position across Europe, the Middle East and Africa. James Davies, who worked as chief strategy officer at Posterscope, will serve as the head of channel EMEA. He has 18 years experience in synergizing ‘out of home’ advertising with digital communications. Davies will be responsible for building and sustaining relationships with partners and agencies across the region from April.
xAd general manager EMEA, Theo Theodorou, was quoted in a news feature in The Drum as saying, “Over one million advertisers are seeing the value of connecting offline and online campaigns to deliver real world, measurable results including driving footfall and an uplift in revenues. James will be instrumental in taking these campaigns further to realize the full potential for every brand and agency using the xAd platform.”
In the same feature, Davies stated, “xAd’s commercial success to date, market leading technology and data, along with increasing advertiser appetite for location aware mobile solutions at scale presents a huge opportunity for growth and I’m excited to join the team in making it happen. We are in an ideal environment, primed to take advantage of the fact that mobile can work as this fantastic bridge between digital channels and the physical environment.”
On a monthly basis, the xAd platform touched 300 billion ad impressions for nearly 1 million advertisers last year.
