NewsBluewolf Adds Multi-Channel Capabilities to Digital Marketing Practice with Percolate
Percolate Announces Bluewolf as Its First Strategic Consulting Partner to Help
Marketers Execute Multi-Channel Campaigns Faster
New York and San Francisco – April 14, 2015 – Today, Bluewolf, a global business consulting firm, and Percolate, The System of Record for Marketing, announced a partnership to deliver enhanced multi-channel marketing solutions through platform integration with marketing automation leaders like Marketo, Inc. (NASDAQ: MKTO). Revealed at Marketo’s Marketing Nation™ Summit 2015, Bluewolf is Percolate’s first strategic market consulting partner, and will pair Percolate’s System of Record software with global digital marketing expertise to help move marketing automation beyond email marketing and drive better customer experiences across all channels, including email, social, web, events, and advertising.
“Bluewolf is a top Marketo consulting partner and they truly understand the agility, responsiveness, and success paths associated with marketing transformation,” said James Gross, President and co-founder, Percolate. “We look forward to partnering with Bluewolf to jointly help enterprises manage their global marketing across all channels.”
With influence beyond direct customer acquisition, marketing is increasingly responsible for the entire customer lifecycle, including retention, upsell/cross-sell, and renewal. Bluewolf’s latest market report shows that 82 percent of marketers say customer engagement is a key success metric for their role. Because of this, marketers are looking to build integrated, multi-channel marketing capabilities to unlock efficiencies and improve marketing ROI.
Percolate’s complete web and mobile marketing platform centralizes all marketing operations, workflows, and data in one place, and can be integrated with existing content management, customer relationship management, and marketing automation systems.
“Percolate’s innovative multi-channel solutions are a huge leap forward for marketing to get closer to customers,” said Corinne Sklar, Global CMO, Bluewolf. “Consumers want the same positive brand experience on the communication channels they choose. Percolate delivers a one-stop-shop platform for marketers to collaborate and execute campaigns, and we’re pleased to support the end-to-end implementation process of its game-changing new marketing strategy for our shared Marketo clients.”
Bluewolf is a Marketo Premier Services partner. Percolate is a Marketo LaunchPoint® partner.
