NewsIRI Launches IRI On-Premise Advantage™, an Outcome of the Alliance With Guestmetrics

Information Resources Inc. (IRI), a leading innovative services and solutions provider worldwide to customers, media, retail and OTC healthcare companies, has announced the unveiling of IRI On-Premise Advantage™. A result of IRI’s exclusive alliance with GuestMetrics, LLC, the solution is the first POS-based projected tracking service for the on-site marketplace to be focused on the CPG industry. This marketplace, including establishments like restaurants and bars, represents over $680 billion in customer spending. CPG decision makers may leverage the IRI offering to devise a composite visualization of the market share of their brand and channels of distribution. As they track and manage business in their off-premise channels, they can now do the same in the on-premise channel.

Piyush Chaudhari, President, Americas and Global Strategy, IRI said in a release, “Our alliance with GuestMetrics is extremely exciting. The expansion of our solutions to include on-premise data supports CPG manufacturers and suppliers to the food service industry with the strategic insight and tactical knowledge to allocate resources in a way that optimizes ROI.”

Brian Barrett, Founder and President, GuestMetrics, added, “Until now, GuestMetrics’ products were based on our ‘same-store’ sample of locations, which was a natural first step in our go-to-market strategy. IRI On-Premise Advantage takes things to the next level. Using IRI’s proprietary technology, the numbers now represent the sales and volumes across the roughly 320,000 full-service restaurants and bars in the United States. This is a major step forward, and one which will immediately benefit all our clients.”