Website Content & ExperienceEvergage Announces Plug-and-Play Integration with 13 Leading Email Platforms, Marketing Automation Systems and Ad Networks
Marketing Systems Integration Enhancement Enables Companies to Personalize the Visitor’s Journey Based on the Specific Campaign that Led the Visitor to the Website
BOSTON – March 3, 2015 – Evergage (www.evergage.com), the market-leading provider of real-time web personalization, today launched out-of-the-box integration with 13 industry-leading marketing solutions and ad networks, including Act-On, Experian CheetahMail, Hubspot, IBM Silverpop, Marketo, Oracle Eloqua, Oracle Responsys, Salesforce ExactTarget Marketing Cloud, Yesmail, Zeta Interactive, Facebook Ads, Google AdWords and LinkedIn Ads.
With today’s announcement, companies using the Evergage Platform can now set up connections to their marketing systems with just a few clicks, and then personalize each visitor’s experience based on the email or ad campaign that drove the person to the website. This allows brands the flexibility to think beyond single-use landing pages. Because the Evergage Platform recognizes the campaign that drove the visitor to the website, marketers can deliver specific campaign-related messages, promotions and calls-to-action on any page, at any time. Companies can then analyze the success of these cross-channel marketing campaigns and attribute the conversions and resulting revenue to the particular initiatives driving prospects to their websites.
“Using the new marketing system integration capabilities, companies can conduct integrated, measurable and personalized cross-channel campaigns that drive visitors to convert online,” said Karl Wirth, CEO and co-founder of Evergage. “Being able to continue the conversation from email or advertising through to the website enables our clients to optimize visitor experiences in real time and realize greater value from their integrated marketing campaigns.”
Integrating the supported marketing systems with the Evergage Platform is straightforward. Marketers administering Evergage simply select the third-party platform or ad network to connect with and denote the specific campaign attributes or identifiers. Evergage will then automatically track where the website or web app visitor came from in terms of geography, referring source, device type and more – as well as the specific email or ad campaign that drove them there – all in real time. Using the unique third-party campaign identifiers, clients can create personalized experiences that engage a visitor during an initial visit or any subsequent visits to the website.
“We pride ourselves on delivering relevant and cohesive customer experiences across our marketing campaigns,” commented Stephanie Hedlund, Director of Customer Insights & Analytics, Diversified Communications. “Integrating Evergage with our email marketing platform, ExactTarget, as well as the Google, LinkedIn and Facebook ad networks will help us further understand our customers’ behavior and deliver more personalized experiences, as well as more precisely measure the success of our efforts and attribute results to specific campaigns.”
This level of plug-and-play marketing systems integration is available now in the Evergage Platform at no additional cost to Evergage clients. Evergage also supports deeper, custom integrations with these third-party products, as well as additional products, via JavaScript or APIs with the assistance of the company’s professional services team.
