Web & Mobile AnalyticsLocalytics to Offer Predictive App Marketing - Raises $35 Million in Series D Funding
On March 24, 2015, Localytics, the only comprehensive platform enabling app marketing as well as analytics, announced that they have garnered $35 million in a Series D round of funding. This brings their current total investment to a whopping $60 million. Existing investors Polaris Partners and Foundation Capital also participated, and Sapphire Ventures (a new investor), led the round. Sapphire Ventures assists contemporary innovative tech organizations in becoming global category-specific leaders.
Localytics now supports over 2.3 billion devices and 32,000 apps. The funds will be directed at strengthening Localytics’ predictive intelligence potential – further empowering customers in revolutionizing user experiences, enhancing engagement and retention in web and mobile applications, and ultimately leading to lifetime loyalty and greater value.
Raj Aggarwal, CEO of Localytics, commented, “Companies are struggling to keep up with the growth of apps. Most are unable to leverage user intelligence to improve how they acquire and engage users. Localytics’ investments in predictive app marketing will enable us to deliver the amazing, personalized app experiences that consumers have come to expect. And, with its deep history in scaling successful marketing technology companies, such as ExactTarget and Criteo, Sapphire Ventures’ expertise will help us continue building the leading solution for apps.”
Doug Higgins, Managing Director at Sapphire Ventures, now a part of the Board of Directors at Localytics, says, “App marketing is seeing tremendous growth, and Localytics has the strongest customer base and the unique combination of app marketing and analytics needed to dominate this category. We’re excited to partner with Raj and his outstanding team to support Localytics’ growth and further strengthen its market leadership.”
Localytics is associated with leading brands like the New York Times, ESPN, eBay, etc. Operating across London, Boston, and San Francisco, they have emerged as a top tech-talent destination.
