NewsSMTP Launches Sharpspring Media Center to Enhance Its Content Capabilities

SMTP, Inc., a global cloud-based marketing technology provider, has announced the launch of the SharpSpring Media Center – a new feature for its growing marketing automation solution. The solution will allow users to send, track and manage click-through instances for marketing and sales from a single location. It will provide faster and more personalized lead nurturing as well as other communications, enabling users to improve their customer interactions significantly.

Rick Carlson, the recently-appointed CEO of SMTP and founder of SharpSpring said in a release, “We continue to expand the SharpSpring platform to new levels and develop features that will enhance our users’ interaction with their prospects. This is yet another example of SharpSpring creating ways for small and mid-sized businesses to improve the quantity and quality of their leads coming into their businesses and drive more sales.”

The robust automation technology of SharpSpring platform is available for internal as well as external content pieces like white papers and videos, including the ones posted through social media sites like Facebook and Twitter. It also provides valuable content library management functionalities that allow organizational users to share content and track performance between campaigns and on different social channels.