NewsMediaocean Collaborates with never.no And ispot.tv to Bolster Optica Platform
Leading provider of advertising software platforms, Mediaocean has announced two new partnerships to boost the real-time capacities of its Optica services. The deal with leading social TV and social advertising software provider never.no will deliver effective social TV advertising solutions to customers. A partnership with iSpot.tv, a platform which monitors advertisements on national TV and other associated digital activity across video, social and search in real-time, is expected to deliver in-depth insights and greater transparency to Mediaocean’s customers.
Mike Palmer, Senior Vice President of Sales, Optica, Mediaocean, was quoted in a news release on PR NewsWire as saying, “When it comes to delivering effective TV ads, optimizing campaigns in a timely and connected manner is key. Ad delivery platforms must react more quickly and more intelligently so advertisers can more efficiently manage their campaigns and boost consumer engagement. We’re working to create a real-time solution that simplifies and streamlines advertising workflows, from the first to last step. Partnering with forward thinking, innovative companies like iSpot.tv and never.no is critical to bringing this solution to our clients.”
The partnerships are expected to deliver greater insights and TV campaign efficiency within the Optica platform. They are also seen empowering US companies and brands to optimize and execute their campaigns with enhancements to their social engagement, and generating higher ROI.
