Social MediaInfluitive Expands Leadership Team With Paul Marshall as New Chief Financial Officer and Senior Vice President
Influitive, the leading advocate marketing expert, has inducted Paul Marshall as Chief Financial Officer and Senior Vice President of Operations. A veteran with over 15 years of financial and leadership experience at successful B2B technology firms, Marshall will provide robust governance, financial management, and leadership for scalability.
Mark Organ, founder and Chief Executive Officer, Influitive said in a release,“Paul is a proven executive who is uniquely qualified to drive strategic prioritization, accountability and operational excellence within Influitive. I have tremendous confidence in Paul’s ability to join me in leading the company as we continue to scale growth and expand into new markets.” Marshall added, “Influitive drives unparalleled value for its customers, cultivates one of the strongest company cultures I have ever seen, and attracts talented people I’m excited to work alongside every day.”
Marshall will draw on his recent tenure with Ivara Corporation, where he was President and Chief Operating Officer, and then CEO. Ivara was acquired by Bentley Systems in 2012, following which he served as a Vice President, integrating Ivara into Bentley’s global operations, before starting Marshall Advisory Services.
He comes on board at a time when Influitive is enjoying a rapid growth phase, closing a $30.5M Series B in July this year. He will be joining Organ in planning and leading the future fundraising efforts of the company.
