Social MediaNetworked Insights Partners With Twitter to Launch Kairos® Audience Insights for Hi-Def Customer Targeting
Networked Insights has introduced a new analytics platform – Kairos® Audience Insights – in collaboration with Twitter. Kairos® Audience Insights is a proprietary technology platform built on the Audience API of Twitter. The new analytics solution facilitates prospect targeting based on highly defined categories rather than general classification.
Brian Johnson, Senior Vice President, Strategy and Operations, Networked Insights, explained in a release, “It’s no surprise to marketers that demo- or even psycho-graphic targeting just doesn’t cut it anymore. They need to look outside of these conventional targeting metrics to connect with exactly the right person at the right time. So, instead of taking broad strokes and targeting millennial females, for example, they can focus in on people who fit unique criteria – whether it’s that they happen to love baseball, eat gluten-free cereal, shop at Target or have children.”
As a result of the integration between Networked Insights and Twitter, marketers can leverage the most extensive social data source along with the finest analytics platform. The partnership enables business organizations to analyze data and derive unique indicators such as prospects’ intents, emotions, interests and demographics while adhering to the consumer privacy standards. The insights obtained are helpful in understanding audiences with unique details that facilitate effective hyper-targeting.
The functionalities of Kairos® Audience Insights was explained in a webinar jointly held by Networked Insights and Twitter.
