LiveFyre Launches Storify 2 to Enhance Creation, Collaboration and Engagement Processes of Real-time Storytelling
LiveFyre Launches Storify 2 to Enhance Creation, Collaboration and Engagement Processes of Real-time Storytelling
Nanigans Extends Advertising Automation Software to Twitter to Simplify In-House Marketing Tasks
LinkedIn Simplifies ABM for B2B Marketers Through its Account Targeting Feature
SourceKnowledge Raises $1.5 Million from BDC Capital
AppAction Officially Releases New Instagram Analytic Solution Capable of Attracting Clicks in the Millions
Splunk Upgrades Security Solutions with 2 New Releases, Announces a New Initiative for Cyber Security Improvement
How Data is Defining Today’s Customer Journey
Critical Considerations to Bring Performance-Based Marketing Inhouse
Beckon Appoints David Schmitt as Vice President, Marketing Analytics Strategy, to Increase Global Brand Awareness
Cresco International Launches New Platform for Advanced Marketing Analytics
Tail Target Partners with Cisneros Interactive to Accelerate Growth of Tail Target Latino
Google Brings Cloud Dataproc out of Beta; Overhauls Product Line with Tie-ups for Messaging Service
Mirror Image-LiveRamp Partnership Now Allows Marketers to Build and Improve Data Sets
Qubit Raises $40 Million in Series C to Further Enhance Its Big Data Analytics Offerings
Can Data-Driven Marketing Survive Growing Privacy Concerns?
CAS Software Announces New CRM Solution to Enable SMB Enhance Customer Relationship
Force24 Appoints New Marketing and Sales Directors to Accelerate Product Awareness and Growth
Act-On Brings Bill Pierznik On Board as SVP, Business Development
SALESmanago secures $6 million from Austria-based VC Firm, 3TS Capital Partners
3 Ways to Survive the Crowded Marketing Technology Arena
How you can identify, understand and interact with every user on an individual basis. In today's cross-channel world, users interact with brands across a multitude of devices, channels and sessions. In fact, 91% of US consumers report regularly engaging with brands online according to Google. As marketers, this behavior complicates how we understand who our visitors are and what their interests and preferences may be. In this white paper, BlueConic takes you through how to begin collecting and unifying rich user profiles, allowing you as a marketer to activate optimal interactions with an individual and turn them into exceptional marketing outcomes. Readers of this white paper will: