NewsPegasystems And T3 Announce Campaign “Pega Can – Can Salesforce?”
Leading software company, Pegasystems Inc. who offers strategic business applications to leading global enterprises; and top independent digital innovation agency, T3; together announced the launch of a major brand awareness campaign. This multimedia challenger brand campaign enters national business media outlets March 2, 2015, onward.
Aimed at C-level executives spanning across sales, marketing, and customer service domains - this revolutionary campaign highlights important industry changes. The campaign, inclusive of online, video, and print creative, establishes greater awareness for Pegasystems, and their successful and agile range of CRM applications, as well as key differentiators.
The content of this campaign will be accessible across numerous digital, social media, and traditional platforms – Bloomberg Businessweek, Fortune, The Wall Street Journal, Forbes, Twitter, and Mashable – to name a few.
According to Pega Chief Marketing Officer Robert Tas, “The CRM market is changing, and it’s breaking down into segments. There are applications, including Salesforce.com, which we believe are well-suited for the lower end of the market. For more strategic applications, where flexibility and scale are critical, there’s Pega.”
Jay Suhr, T3 Chief Creative Officer, says, “Pega was looking for a way to stand out from its chief competitor and bring to light the conversation that’s happening in the industry. This campaign achieves that with a clear message that connects C-suite executives, business owners, marketing and sales leaders and other decision makers to the brand and the value its software delivers.”
