NewsViralGains Releases Profiling Suite to Help Advertsiers Activate Their Most Engaged Video Viewers
ViralGains, the major video ad engagement platform, has announced the release of its Profiling Suite, which combines in-depth viewing and engagement data to cater to custom audiences across Facebook, Instagram and YouTube. Advertisers can use this holistic tool to activate the most relevant and engaged audiences.
Tod Loofbourrow, CEO, ViralGains, said in a release, “Marketers want the power and reach of the Open Web where millions of sites command consumer attention, but they also want to run targeted campaigns in the walled gardens of Facebook, Instagram, and YouTube. ViralGains’ Profiling Suite allows us to overlay real-time proprietary data on consumer engagement with the rich targeting ability of social networks to model the ideal viewer, thereby allowing brands to build more effective campaigns across all channels and the Open Web.”
The company, a winner of the $100,000 MassChallenge Diamond prize, has built its business around optimizing video engagement on the Open Web, where 75% of branded videos are consumed. The Profiling Suite, used in tandem with ViralGain’s core platform, can be used to:
- Build custom segments based on viewing behavior and social sharing patterns
- Gather in-depth audience insights
- Connect with audience segments on the basis of age, gender, location and interest data collected from Facebook, Instagram and YouTube
