NewsTaptica Further Expands by Adding Social to Mobile Offering Through Acquisition of AreaOne
Mobile, social, and video to be available to advertisers through single platform
Taptica, the leading mobile user acquisition platform for advertising agencies and brands, today announced its purchase of AreaOne, a social marketing technology company, for a total of $17 million payable in cash and shares over a two-year period. AreaOne expands Taptica’s mobile offering to include the fast-growing social media space and will result in the most complete and comprehensive marketing platform for the industry.
With the addition of AreaOne, a Facebook® Marketing Partner for Ad Technology, Taptica will be able to optimize marketing campaigns for advertisers across mobile, social, and video channels as well as expand to China. Headquartered in Tel Aviv, AreaOne currently offers its global clients, such as Baidu, IGG, ChangYou, and Boyaa Interactive, both fully managed and self-service mobile marketing solutions through the proprietary technology of the A1 Platform, which automatically guides advertising to meet each client’s unique goals. The A1 Platform accomplishes this through state-of-the art programmatic optimization algorithms that consider past, real-time, and predicted future outcomes of mobile campaigns.