NewsHubspot Launches Sidekick for Business

The top inbound marketing and sales platform in the world, HubSpot has announced the launch of Sidekick for Business, the premium version of Sidekick, its flagship sales acceleration tool, to interact and engage with leads in a more pertinent way.

Easy-to develop and customized email templates, robust and integrated document management and call queuing as per priority are some of the features of Sidekick for Business.

The offering provides users with unlimited access to prospect insight and inbox productivity tools such as company and contact profiles, real-time notifications, and CRM system integration. The premium version also gives sales teams insights on the tactics in presentations, documents and emails that prove to be most effective, thus making available precious selling time.

In addition to helping sales representatives, Sidekick for Business provides managers and Vice Presidents with analytics on areas of the sales process that most sales teams leave unmeasured. This provides the management insights on which tactics should be circulated across departments and teams for tangible results.

Further aligning sales and marketing, the offering tells marketers which collateral and presentation material is being used by sales and works best for them.

Brian Halligan, HubSpot CEO and co-founder was cited in this release as saying, “The way people shop and buy has changed, and it’s time for the sales process to change as well. We’re introducing Sidekick for Business for teams looking to deliver a more relevant, insight-driven, and effective sales process to potential customers, while making it easier for sales reps to do their jobs.”