Sales EnablementFliptop to Make Discerning Clients Easier for Its Marketers
Imagine striding into the presentation room to make your pitch, only to realize the company has been in your pipeline for a while. That’s exactly the kind of embarrassment Fliptop hopes to eliminate. According to Venturebeat, this lead predictive-scorer company recently announced to showcase an account-based marketing solution.
Though the term may seem overrated to most B2B marketers, Fliptop’s idea is to target a group of decision-makers in a company and address them individually. Even though the decision making process in most companies involves a group of stake holders, Fliptop views this approach as a conducive entrance into the whole ball game.
Through this announcement, the San Francisco-based company hopes to position itself as a key provider in the flourishing account-based marketing network. This solution will help marketers with a filtered list of accounts to target beyond those that are currently in their Salesforce or the one to whom they have pitched in the past.
