NewsAmobee Introduces New Functionality to Drive Decisions and Cross Channel Activation
Amobee, the leading global provider of data-driven cross channel digital ad solutions for agencies, brands and publishers, has added international data functionality to its Brand Intelligence technology platform. The patented solution, which analyzes and correlates over 60 billion content engagements and consumption trends spanning the entire digital space every day, helps drive media activation and marketing strategy for leading global brands including IKEA, Lexus and evian. The additions to the platform ensures additional capabilities and enhanced access across the company’s major regions, including the US, UK, Canada, Australia, New Zealand, Singapore, Taiwan and Hong Kong.
Kim Reed Perell, President of Amobee, elaborated, “The future of marketing will rely upon brands having the ability to make in-the-moment, data-driven decisions based on real time insights around consumer behavior, brand perception, trends, and sentiment. With Amobee Brand Intelligence technology, marketers can now access 360 degree insights around a brand’s entire digital footprint and activate advertising in real time on Amobee’s cross channel, cross device platform.”
The multifunctional Amobee Brand Intelligence solution can be utilized for both overall and daily marketing efforts. Brands can leverage the solution to gather insights and drive a better understanding of their target audiences. They can track trends, isolate specific time frames, activate media in real time, discover sentiments, and identify relevant content to inform strategy across different media. The solution also offers competitor analysis capabilities for identifying the strengths and weaknesses of rival firms.
