NewsSimplycast Announces Integration With Microsoft Dynamics

Leading provider worldwide of multi-channel marketing Platform-as-a-Service solutions, SimplyCast has integrated with customer relationship management (CRM) platform Microsoft Dynamics. The latter is designed for enterprise resource planning and uses cloud campaign management and social insights to help users drive sales.

Through this integration, users will be able to sync contacts so that data is always kept up-to-date. Each time a contact is created, updated or removed, the contact synchronization feature helps in automatically updating all the contact data, thus saving precious effort and time.

This way users of SimplyCast and Microsoft Dynamics can seamlessly and effortlessly manage their contact information and nurture contacts with customized messages. Also, notifications are sent to users to keep them informed about any change in contact information.

With data on each consumer’s website activity and purchase history, users can run strategically targeted marketing campaigns depending on interests and needs.

Saeed El-Darahali, President and CEO of SimplyCast, was cited in this release as saying, “The Microsoft Dynamics integration is ideal for users looking for powerful CRM capabilities and also personalized nurturing. Users save time and effort with contact synchronization, enabling them to focus on their personalized marketing campaigns.”