NewsSmart Adserver and Cathay Capital Private Equity Plan Partnership

On February 19, 2015, Smart AdServer - direct and programmatic advertising platform, announced their plans to partner with Cathay Capital Private Equity – a leading private equity firm present across Asia, Europe, and North America. Smart AdServer aims to become the leading ad platform for top publishers and brands; and Cathay Capital Private Equity offers specialized support in cross border growth strategies to growing SMEs.

With active support from Cathay Capital, Smart AdServer will work towards their goal of strengthening their leadership position by undertaking important innovation investments. Smart AdServer’s market potential is predicted to rise from USD 60 million currently, to USD 3 billion by 2017.

Cyrille Geffray, Managing Director of Smart AdServer, says, “Smart AdServer already has a great track record. Many of our achievements are also to be shared with aufeminin and Axel Springer, who are strategic partners for us and actively supported us over the years. As a token of their trust, they would remain strategic clients for the company in the years ahead. Through this project of the management team to establish Smart AdServer as an independent player, the company would gain a new momentum.”

Fabien Wesse, Partner at Cathay Capital, comments, “By working alongside Smart AdServer’s teams and management, we plan to help the company undertake a new step in its international development, including its ongoing activities in the United States, as well as in other regions such as South America and Europe, or in Asia in the coming years. Smart AdServer would ramp up its investments and recruit new talents, all of which would directly benefit all of the company’s clients.”