Web & Mobile AnalyticsApsalar Raises $8 Million to Support Global Expansion
Apsalar, a leader in mobile app marketing optimization and evaluation, announced that it has raised $8 million in a funding round. In addition to the existing investors such as DCM Ventures and Thomvest Ventures, the round saw participation from first-time investor YJ Capital, a CVC of Yahoo Japan. The fund will be utilized for further expansion of the company on a global scale.
Michael Oiknine, Co-Founder and CEO, Apsalar, said, “We’re delighted to add YJ Capital to our premier list of investors, and are gratified for the continued support of our long-time partners Thomvest and DCM.” Riyu Hirayama, Chief Executive Officer, YJ Capital, added, “Apsalar is pioneering advanced data management and actioning for the mobile-first marketer. We look forward to seeing Apsalar bring the power of data-driven marketing strategy and execution to the mobile-first businesses.”
Apsalar has been growing at a remarkable rate, registering a 500% increase in revenue during 2015. It has already extended its footprint considerably across Brazil, Japan, India and some key Southeast Asian markets and has deployed a new user data framework to enhance the processing capability of its platform and deeper real-time analytics. The company has also released new services to provide actionable marketing and customer data across marketing channels.
The latest funding will help Apsalar not only enter into new markets, but also expand and enrich its portfolio of mobile app marketing products and services.
