7 B2B Sales Predictions for 2016
7 B2B Sales Predictions for 2016
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Disparate Data Combined in Minutes for Complete View into Top Performing Campaigns that Accelerate Customer Acquisition
Datameer, the only proven big data insights platform for rapid data discovery, today announced its Multi-channel Marketing Analytics application, the first in a series of pre-built enterprise applications geared toward helping executives directly and easily discover big data insights.
One of the biggest challenges facing marketing teams today is understanding which digital and marketing campaigns and channels have the greatest impact on customer acquisition. Traditional marketers use integrated campaigns across multiple channels for customer acquisition – from digital ads, social media, mobile apps, and marketing automation to Web analytics and CRM. However, the impact of these campaigns is often analyzed in silos using separate tools. Data is fragmented and a considerable amount of effort is spent trying to piece together an end-to-end picture of the lead-to-customer journey. Now, marketers can integrate all of their data from all digital and marketing campaigns across every channel to truly understand the behavior of leads that convert to customers. The Datameer Multi-Channel Marketing Analytics application provides executives and business analysts with four key insights that accelerate customer acquisition:Rohit is a well-rounded B2B marketer with a vast experience and interest in marketing technologies. He excels in juggling a plethora of technology tools to manage and automate e Read more
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