NewsLattice Engines Partners with HG Data to Further Strengthen its Platform

Worldwide leader in installed technologies and competitive intelligence, HG Data, and market leader in predictive marketing and sales applications, Lattice Engines have entered into a strategic alliance.

Under this agreement, Lattice Engines can add the installed technology datasets of HG Data to its predictive sales and marketing platform, giving it a robust layer of information on past technology usage by customers. Clients thus gain an accurate and high-quality feed comprising net new leads from the fresh level of organization firmagraphics that are based on historic and existing installed technologies.

By partnering with HG data, Lattice aims to widen its network of top content providers who help develop the Lattice Data Cloud. HG Data monitors historic and current technology installations from over 1,700 vendors in more than 5,000 categories in its datasets. The company was chosen to include installed technology intelligence on a worldwide scale fueling in-depth analyses such as ideal customer profiling, competitive displacement, market potential and predictive modeling.

Steve Connolly, Senior Product Manager at Lattice Engines and responsible for the Lattice Data Cloud was cited in this release as saying, “Creating a comprehensive data platform is a critical step in ensuring that our predictive applications are providing actionable insights for our customers’ sales and marketing efforts.  HG Data has built an extensive and extremely accurate collection of software and hardware including behind the firewall technology products, and we’re thrilled to incorporate their data into our solution.”

Mark Godley, CRO of HG Data added, “Lattice Engines has been widely used by the most sophisticated technology companies to drive pipeline prioritization.  Given that past buying habits are often a key indicator of replacement opportunities, adding HG Data to Lattice’s scoring platform seemed like a natural fit for our companies.”