Web & Mobile AnalyticsYahoo Peaks After Google's Big Dip Since 2009
The Internet’s search engine stalwart Google had its biggest drop in the search engine market since 2009. Apparently, this loss has cost Yahoo a major gain.
According to Mashable, Google’s lead remains overwhelming, with just more than three-quarters of search, according to SatCounter Global Stats. Microsoft’s Bing gained some momentum to take 12.5% of the market. Yahoo now has 10.4%. All other search engines combined to take 1.9%.
The spike emerges after Firefox moved its default search from Google to Yahoo. According to Mayer, Yahoo’s CEO, the company has targeted default search positions as a way of gaining ground in search.
Given it’s depreciation of prices of online display ads, this hike in search share comes as great news and big revenue numbers for Yahoo. The search engine is now making more money from search than from banner ads.
Google growth has slowed through it was doing reasonably fine in the search engine industry until now.
Katherine Welles / Shutterstock.com
