Social MediaIZEA Enters into Agreement with Twitter to Help Provide Improved Campaign Analytics and Insights

IZEA, Inc., which operates the leading online marketplace that links influential content creators with brands, has announced that it has signed a licensing agreement to acquire data from Twitter, Inc., to provide its customers with more analytics and improved insights on their social media campaigns.

Under this new agreement, IZEA will gain filtered access to data enrichments, the Twitter firehose, and the ability to probe the complete history of tweets.

The company has commenced integration of Twitter data into its IZEAx platform. Equipped with these new capabilities, IZEA customers will now be able to more accurately determine the owned and paid media value of tweets.

Ted Murphy, IZEA Founder and Chief Executive Officer, was cited in this release as saying, “We are extremely excited to have enhanced access to Twitter data. Twitter is an incredibly important marketing channel for brands. We will now be able to provide them with a more comprehensive view of their social programs and further assist them in identifying the best creators for their sponsored social campaigns.”

Platform users will be able to receive further enhancements to analytics and insights through the new Twitter data later this year.