Web & Mobile AnalyticsOrigami Logic Raises Additional $25 Million Funding to Meet Growing Demand for Marketing Signal Measurement

Origami Logic, the leading provider of marketing signals measurement solutions, announced the closure of a $25 million Series C funding. Next World Capital, the major marketing and enterprise technology investor, led the round, which also witnessed participation from DAG Ventures. Existing investors Icon Ventures, Accel Partners, and Lightspeed Venture Partners participated too. This latest funding brings the company’s total funding to $49.3 million, and these funds will be utilized to boost growth and expedite product development initiatives.

Opher Kahane, CEO and Co-Founder of Origami Logic, said in a release, “The demand for Market Signal Measurement is breathtaking. CMOs of Fortune 500 brands are making marketing signal measurement a critical investment priority heading into 2016. The days of marketing in the dark are gone.”

Tom Rikert, Partner, Next World Capital, added, “Next World Capital is backing Origami Logic, the Marketing Signal Measurement leader, because they are solving the biggest problem that marketers face today. Origami Logic’s impressive traction with global brands has set a new precedent for signal measurement that can meet the volume, velocity and complexity of modern marketing. Origami Logic’s continued innovation and growth will disrupt the marketing technology sector and drive the market to embrace the era of marketing signal measurement.”

Origami Logic, which has accelerated quarter-over-quarter sales since its inception in May 2014, measures over 1.2 billion signals every day, and counts major brands like Intel, Cisco, Visa, JCPenney, Pernod Ricard and Omni Hotels among its impressive clientele. The company intends to use the newly secured funds to grow its market leadership, and more than double its employee count in 2016, with a focus on expanding its existing sales, marketing, and engineering teams.