Web & Mobile AnalyticsAppsflyer Appoints Sunil Bhagwan as VP Sales, North America and Paul Grueber as US General Manager to Expand US Presence
Leading mobile marketing attribution analytics platform AppsFlyer announced the appointment of two new senior executives at its San Francisco office to increase presence in the US. Sunil Bhagwan takes over as VP Sales, North America, while Paul Grueber will be the General Manager for the US.
Bhagwan, previously Head of Sales at Criteo, the performance marketing technology company which operates the AD-X attribution platform, will be responsible for expanding AppsFlyer’s client base while recruiting, training and leading its US-based sales team. Bhagwan said in a release, “I’m extremely excited about the market leadership that AppsFlyer has demonstrated so far and the enormous opportunity for the company going forward. I look forward to applying my industry experience and expertise to help AppsFlyer maintain its dominance in mobile marketing attribution analytics.”
Grueber comes on board from Upsight, the analytics and marketing platform where he was VP, Customer Success. He is a veteran in the industry with an established record in expanding successful teams across different departments and locations of the organization. He will be responsible for the San Francisco office operations and for expanding the US team. He observed in a release, “The mobile attribution market will see tremendous growth over the coming years, and AppsFlyer is uniquely positioned as both a leader and an innovator in the space. Even before joining the company, I had always heard what a great product and a talented team it had, and I’m honored to now be a part of the excitement.”
AppsFlyer plans to hire talent for other key positions in sales, marketing, technical support and customer success in the US for the rest of the year.
