NewsH.I.G. Growth Partners Initiates Growth Recapitalization of Centerfield Media Holdings

H.I.G. Growth Partners, H. I. G. Capital’s dedicated growth capital investment arm, has announced a growth recapitalization of the digital media firm, Centerfield Media Holdings, LLC. Brett Cravatt and Jason Cohen, the co-founders of Centerfield will partner in the recapitalization program.

Nik Shah, Managing Director, H. I. G. Growth, said in a release, “Centerfield has built multiple truly unique and highly differentiated advertising technology solutions which are delivering significant value to its customers across a wide variety of verticals. We are very excited to partner with Jason, Brett and the rest of the Centerfield team as they expand the Company’s product and service offering in existing and new industry verticals.”

Centerfield is a well-known technology provider in the digital advertising space. Its real-time biddable media offerings enable customers to target and acquire customers who have shown impressive performance and exhibit high life-time value. Leveraging its proprietary, purpose-built, end-to-end technology platform, the company delivers automatic optimization of the entire process of acquiring, educating and converting customers across display, search and other digital platforms.

H.I.G. Growth’s investment in Centerfield is in line with the company’s business strategy. It had previously invested in several advertising technology and digital media companies, including Triad Retail Media, Bootstability, Batanga, Escalate Media/Womenforum, Go2mobi, Telescope, SpotXchange, Classmates, REVshare, Intelius and Grupo NZN.