NewsDigital River and Mirum Join Hands for Enhancing Brand Experience Across Ecomm Channnels

Digital River, Inc., a worldwide leader in providing Commerce-as-a-Service solutions has announced a strategic alliance with Mirum, the leading global digital agency. The partnership, drawing upon the combined years of e-marketing and e-commerce experience, is expected to redefine the way in which quality online content and e-commerce is integrated to build strong brand identities and boost direct sales. The partners believe that there is significant scope for entertaining and educating the buyers during their online buying journey, and that this can help merchants develop an enduring relationship with their customers, which can result in increased sales conversions.

Scott Heimes, CMO and SVP, Digital River, said, “Visitors on an e-commerce site are not just in a shopping mindset. They also are learning about new products and managing their consideration set. Our job is to balance the shopper’s desire for brand and product information with a compelling buying and transactional experience. Through our alliance partnership with Mirum, now we can further enhance the end-to-end, branded shopping experience, creating even greater continuity and engagement for shoppers – from the moment they enter a content site to final ecommerce check out and delivery.”

John Baker, CMO, Mirum, added, “Through our new partnership, Mirum and Digital River will be able to help brands capture a larger share of revenue through direct channels, while setting new standards in design and engagement.”