NewsMelissa Data Offers Full Range Global Data Quality for SQL Server Integration Services
Melissa Data, a provider of global contact data quality and integration solutions, announced full spectrum data quality in its Data Quality Components for SQL Server Integration Services (SSIS). This provides an exhaustive suite of data transformations for Microsoft SSIS and supports the complete data quality lifecycle for a global clientele, and handles verification, data profiling, matching, and enrichment.
This robust toolkit assures excellent data quality right from the entry point into the system, and while the data is leveraged for continuing business processes, it also allows database administrators and SSIS developers to handle, protect, and consolidate data in a single version of truth for Master Data Management (MDM) success.
Data Quality Components for SSIS is an all-encompassing and agile solution that allows data quality operations like verifying U.S. and other international addresses for over 240 countries; cleaning up worldwide emails, names, and telephone data; and using identity verification to prevent fraud. The toolkit also eliminates duplication and unifies international data by resolving the challenge posed in the process of parsing addresses across the globe.
It also understands that data originates from a larger number of real-time sources like ecommerce, social media, etc., and offers custom data cleansing functionalities that allow cleansing, consolidating, updating, and enriching contact data on an ongoing basis.
Bud Walker, Vice President, Enterprise Sales and Strategy, Melissa Data, said, “Up to 94% of businesses recognize their customer data may be inaccurate, a result of not only data entry errors but also good data that has gone stale at a rate of 2% of customer records each month. This is a real threat to data warehousing and business intelligence initiatives, affecting the accuracy and usefulness of data used for communications, analytics, and compliance. To reduce waste, drive revenue, improve business decisions and stay in touch with your best customers, it’s essential to implement an end-to-end approach – profiling data to identify weaknesses, and cleaning, enriching and matching information to assure data is kept clean over time.”
Melissa Data, operating since 1985, specializes in contact data quality and address management tools with a worldwide perspective. Their cutting-edge solutions allow organizations to effectively capture and maintain international customer contact data at the entry point, thus ascertaining accurate customer information across the organization.
