Web & Mobile AnalyticsPerformance Horizon Accelerates Growth in North America with New US Headquarters

Opens San Francisco office to support growing demand from U.S. brands

SAN FRANCISCO, CA – Performance Horizon, the global leader in digital partner marketing, has expanded its US presence by opening up a new San Francisco office, which will serve as the company’s North American headquarters.

Major brands in travel, retail, finance and digital content rely on the Performance Horizon platform to drive customer acquisition, revenue increases and profitability gains through their online marketing partners. This includes the ability to optimize campaign performance, deploy creative, manage partner and product spend, adjust commission rates and run promotions on the fly, easily integrating data into existing workflows and systems via the open architecture as well as process partner payments globally.

The company is investing aggressively in the North American market in response to increased demand for its digital partner marketing technology by US brands and to expand support for existing clients. The move follows last year’s $10 million Series B funding led by San Francisco-based Mithril.

With full force expansion into the US, Chief Executive Officer Malcolm Cowley has relocated from Newcastle, UK to San Francisco. Performance Horizon is building a core Westcoast team, including recent hire Erik Mikisch as Vice President of Marketing and Misty Brewster as Director of Client Services. The company also recently appointed US-based board members, including Steve Walske as the new board chairman.

“Five years ago, we set out to change the game globally with a software solution for digital partner marketing, an industry ripe for disruption,” said Chief Executive Officer Malcolm Cowley. “Our new San Francisco headquarters will be a growth catalyst for digital partner marketing in North America, as brands seek solutions like ours that focus on increasing margins and driving sales growth.”