NewsTeradata Launches New Digital Marketing Center
On March 10, 2015, Teradata Marketing Applications, announced the availability of Teradata Digital Marketing Center globally – a single platform that will empower marketers to revolutionize personalization and transform brand-customer engagement across varied digital channels. Teradata Marketing Applications is a division of leading marketing applications and big data analytics company, Teradata Corp.
To create a match between the contemporary customer’s demands and the modern marketer’s requirements, Teradata is providing a comprehensive digital marketing management and execution hub. The Teradata Digital Marketing Center integrates diverse digital marketing data and channels into a single platform. This is achieved through a SaaS-based solution for web marketing, segmentation, email, social, mobile, analytics and advertising. This cutting-edge Digital Marketing Center allows marketers to consistently achieve superior brand engagement levels, as they can connect with customers with the right message at the right time via the right channels (owned, paid, and earned).
Teradata Digital Marketing Center’s strategic advantage is that it renders a unique combination of data with a consolidated cloud-based digital and analytics platform that shifts marketing from general personalization to individualized, in-depth insights. The solution equips marketers with everything they need to match pace in today’s fast-paced digital ecosystem.
Lisa Arthur, chief marketing officer, Teradata Marketing Applications, says, “Marketers know that to engage effectively in today’s digital world we must do a better job of understanding the behaviors and preferences of each individual customer and demonstrate that by adding value at every interaction point possible. Teradata Digital Marketing Center gives marketers precisely what they need to do more effective marketing across all digital channels.”
Teradata’s impressive portfolio of integrated marketing apps and big data analytics empowers organizations to achieve competitive advantages with diverse data.
