Web & Mobile AnalyticsShoutz and Abacus Solutions International Collaborate to Create New Promotional Opportunities and Drive Sales

Shoutz Inc., the award-winning marketing, technology, and gaming company, recently announced a partnership with UK-based Abacus Solutions International, a software based technology firm specializing in solutions for the lottery industry. The move is designed to boost lottery points-of-sale and develop new promotional avenues with the objective of significantly and inexpensively enhancing client profits from the sale of lottery tickets.

Abacus’ secure electronic point of sales platform, Fusion, simplifies management while giving access to considerably greater traffic than found in traditional lottery retail scenarios. Shoutz’s Front Flip mobile app and proprietary lottery incentive programs help drive customer traffic, turning them into local players. With this partnership, Shoutz will be integrating the instant-win and ‘gifting’ functionalities of Front Flip with Abacus’ Fusion platform, to boost the promotion of lottery games and consumer brands, build customer loyalty, and generate incremental traffic and revenue for lottery retailers.

Simon Butler, CEO, Abacus, said in a release, “Lottery retailers using this system will be where bricks meet clicks. Abacus systems make better use of existing infrastructure to significantly increase points-of-sale at little cost. Coupled with their mobile app and the actionable data Shoutz collects, these systems will help our shared clients market smarter and sell more.”

Frank Rash, COO of Shoutz, added, “Shoutz is committed to adding value to customer experiences, and in this case retailers, lottery players and lotteries win. Together, Shoutz and Abacus have the ability to double the number of retail points-of-sale for lotteries. Our systems make lottery play easier and more fun, and by incorporating promotional strategies developed with other consumer brands, reward players and generate incremental sales for both lotteries and retailers.”