Web & Mobile AnalyticsXone Introduced by Yext to Drive Real-Time Engagement with Mobile Customers
Yext, leading provider of mobile solutions, has announced the launch of Xone, a revolutionary mobile audience engagement solution, which empowers traditional brick and mortar firms with a new way to serve their customers better during in-store visits. Xone Tips, the fully customizable core feature of the new product, empowers businesses to deliver mobile content screens to customers within the range of an in-store Xone beacon. Xone Tips can also be leveraged by financial institutions, hotels, restaurants, retailers, and brands with physical locations, to offer meaningful content to their customers.
Howard Lerman, Co-Founder and CEO, Yext, said in a release, “A brand’s physical locations should be where they have the greatest home field advantage. And yet, in our mobile age, we see stores struggle to engage in-store consumers who don’t have their apps installed. Xone combines two powerful technologies—Bluetooth® beacons and our award-winning Location Management Platform—with our growing Xone App Network to create real-time, mobile moments through which businesses can serve their customers better.”
Jeffrey K. Rohrs, CMO, Yext, added, “The real-time mobile engagement opportunity presented by Xone is unprecedented and should prove very exciting to businesses of all sizes. What better indication of brand interest and potential future loyalty is there than a customer visiting your store, restaurant or other place of business? Xone now gives brands an opportunity to not only engage those customers in the moments that matter, but also help build audiences for their own apps, owned content, and social media communications.”
Yext is giving Xone Tips and a Xone Beacon free for a limited time to all the businesses having an address in America.
