NewsDataXu Appoints Brian Atwood as SVP-North American Sales

Programmatic marketing software provider DataXu has appointed Brian Atwood as Senior Vice President, North American Sales. In his new role Atwood would be responsible for overseeing the North American region’s sales staff, and strategically growing and scaling DataXu’s business in the zone.

Prior to joining DataXu, Atwood was with iHeartMedia (erstwhile ClearChannel) where he headed Digital Sales for the iHeartRadio platform. As part of the leadership team there he was instrumental in building the digital revenue firm from scratch. Atwood has also held senior roles in AOL, Omniture and Audience Science. He is a graduate of the Illinois State University.

This release said citing Mike Baker, CEO of DataXu, “As DataXu continues to grow and expand globally, it is especially important for us to have a strong sales leader in North America. Brian has a great track record… His varied roles selling on both the demand and supply sides of the programmatic equation will prove invaluable in his efforts here.”

Atwood added in this release, “In the evolving media landscape, DataXu stands out as a true leader with clearly differentiated technology. The company’s leadership position in addressing fraud and viewability issues, as well as its first-mover innovations in cross-device targeting and measurement have created an exciting foundation from which to grow the business, while remaining committed to delivering unparalleled service to our current partners.”