Website Content & ExperienceTelerik Joins Hands with AerServ to Release the First Plugin on Telerik Marketplace
Acknowledged as the only media-first video mediation platform in the global market today, AerServ has now joined hands with Telerik, a Progress company. Together, the two companies will release the AerServ Plugin to the Telerik Verified Plugins Marketplace. This will be the first Marketplace plugin to offer mobile video ad mediation. With this, publishers on Telerik’s platform will gain access to a better mobile ad inventory and will also be able to use several features offered by AerServ, including granular targeting and branded video ads.
Brandon Satrom, General Manager for Developer Platforms & Tools, Progress, said, “As mobile video continues to grow faster than any other medium, it is increasingly important to provide developers with the tools they need to fully monetize this format. Telerik’s goal is to empower app publishers and developers of all sizes with the tools they need for success in a highly competitive marketplace. The partnership with AerServ, one of the few sources of mobile video inventory at scale, is another example of our commitment to ensuring our app developer community remains at the forefront of technological innovation.”
AerServ’s third-party video advertising module supports ad formats through a single plugin:
- Banner
- Full Screen Interstitial
- Video interstitial/Pre roll video
- Rewarded video
- VPAID
This integration will help Telerik publishers immensely, since they can now access the AerServ platform with ease.
