News

The latest news and happenings about martech brands, people, products and technology.

    Twitter Modernizes Its Ad Analytics Platform

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Adtech

    2 mins read Mar 23, 2020

    Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.

    Claudine Bianchi Appointed as Global CMO for LeanIX Bolsters C-Suite

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Martech News

    2 mins read Mar 20, 2020

    As the global Chief Marketing Officer, Claudine Bianchi will lead the company’s initiatives to grow in the EA segment. LeanIX also announced speakers for the Virtual EA Connect Day 2020.

    Retailers and E-Commerce Get Support From Alibaba Cloud to Fight Coronavirus

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Martech News

    2 mins read Mar 17, 2020

    Customized solutions from Alibaba Cloud will help E-Commerce and retailers solutions to ensure business continuity which is impacted by coronavirus outbreak.

    IBM Tackles Human Language Through AI

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    AI in Marketing

    3 mins read Mar 16, 2020

    Project Debater is the first AI system that can debate humans on complex topics. The goal is to help people build persuasive arguments and make well-informed decisions.

    Google Commits to Stringr Partnership to Support Local Journalism

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Martech News

    2 mins read Mar 13, 2020

    Stringr extends its partnership with Google News Initiative till the end of U.S. 2020 elections.

    YouTube Now Allows Creators to Monetize Videos About COVID-19

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Interactive Marketing

    2 mins read Mar 12, 2020

    YouTube makes a change in their advertising guidelines policy and has revealed to monetize the videos with a concern of COVID-19

    David Reid Appointed as CMO of Behaviour Interactive

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Martech News

    2 mins read Mar 06, 2020

    Behaviour plans of expansion in self-publishing with the newly-appointed CMO

    Upserve Announces Aman Devgan as its CMO

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Martech News

    2 mins read Mar 06, 2020

    Upserve Onboards Aman Devgan as its Chief Marketing Officer to develop and drive scalable marketing strategies for the organization.

    Google and Poynter Unveil A New Initiative for Newsrooms and GenZ

    Pooja Deshpande Jr Editor, Ziff Davis B2B

    Digital Transformation

    2 mins read Mar 05, 2020

    A initiative to guide the younger generation with the help of newsroom through social video telling.

    Oracle Partners with Deloitte to Drive Contextual Experiences Across the Customer Journey

    MarTech Advisor

    Customer Data Management

    3 mins read Sep 12, 2019

    Oracle and Deloitte Digital are teaming up to help brands make every customer interaction matter.

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