NewsMarketo Revolutionizes Marketers’ Ability to Effortlessly Engage Customers Everywhere

Company sets the marketing industry agenda by unifying mobile, advertising and other digital marketing channels in Spring 2015 product release

SAN MATEO, Calif. – April 14, 2015 – Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that marketers can now engage their customers across all major digital channels from a single marketing software platform. Brands can now deliver a consistent message to customers over previously disconnected digital channels like email, social media, web sites, digital advertising and mobile applications.

For years, companies have often struggled to consistently engage their customers across a wide range of digital channels.  Frequently, campaigns have been crafted in isolation, often designed in silos with a specific digital channel in mind. For example, messages delivered to a prospect through a digital advertising campaign on Facebook often are not at all connected or consistent with her prior interaction on the company’s website.  As a result, it has been difficult for companies to have a two-way conversation with individuals with a single brand voice no matter where they are. To make matters worse, customers, flooded with thousands of marketing messages per day, have become increasingly frustrated with brands’ inability to connect with them based on their interests, likes or dislikes.

Today, Marketo is changing the game. With today’s release of new digital advertising and mobile capabilities for the Marketo Engagement Marketing Platform, Marketo is uniting all major digital marketing channels in one platform. Now marketers can leverage Marketo’s built-in automation to deliver the right message at the right time across a range of digital channels including mobile and digital advertising. By using a single platform rather than loosely coupled technologies, marketers can now build these unified experiences in minutes, not months. As a result, marketers can now find new customers faster, keep them longer and convert them into loyal fans.

“Marketing should not live in silos – it’s imperative that brands connect with their customers with the right message wherever they are,” said Phil Fernandez, chairman and CEO at Marketo. “Marketo’s ability to drive simple yet powerful innovation puts us in a prime position to deliver a true marketing platform that transcends channels. We are ushering in a new era of marketing that is all about engagement everywhere.”

Today’s product announcements include:

Marketo Mobile Engagement: According to a recent survey conducted by the Economist Intelligence Unit on behalf of Marketo, mobile marketing is one of the top two areas of investments by senior-level marketers in the next three to five years, along with social media marketing. Marketers have traditionally regarded mobile as a separate channel from other marketing programs, and its potential as an engagement marketing channel has remained untapped until now.

To help bridge this gap between mobile and other marketing channels, Marketo today announced Marketo Mobile Engagement, the industry’s first solution for marketers to easily create and deliver mobile experiences from a single, unified platform.

Marketo Mobile Engagement allows marketers to drive lasting customer engagement by listening for customer behavior across web, social, email and advertising channels and communicating directly within the mobile environment. In addition, Marketo Mobile Engagement triggers communications across all other digital channels based on behaviors it detects in the mobile environment, creating a consistent conversation every time. Marketo Mobile Engagement also enables marketers to deliver personalized push messaging and in-app notifications tailored for each customer’s needs.

Marketo Ad Bridge: Marketo today introduced Marketo Ad Bridge, which not only makes digital advertising personal, but also enables marketers to effectively track and optimize their spend.

Ad Bridge connects online advertising efforts to an overall engagement marketing strategy so marketers can find and attract the right prospects and move them quickly through the buyer journey. By bringing together Marketo’s marketing insights with ad tech solutions, marketers can effectively target audiences based on who they are, their stage in the buyer journey and their individual behavior over time to deliver more personalized digital ads.

In addition to helping brands engage with customers in new and innovative ways, today Marketo also announced several new products designed to help marketing teams work productively together. These new advancements include:

• Marketo Calendar HD: An extension of Marketo Calendar, Marketo Calendar HD helps marketers to display their plans and programs in a format suitable for large-screen wall-mounted TV displays, opening up a new channel for marketing team coordination and communication. With the new Calendar HD feature, marketing teams can now align to bigger picture goals and provide program visibility to the C-suite, sales or other company stakeholders for more cross-functional alignment.
• Marketo Moments: Marketo Moments is a beautifully-designed mobile application that provides Marketo users with a continuously updated view of the most important marketing program information, whenever and wherever they need it. Marketers can see how their most recent campaigns are performing in real-time, as well as preview upcoming campaigns from the convenience of their mobile device. Marketo Moments also provides a set of reports that help marketers measure the impact of their overall marketing efforts and includes a sharing feature to make it easy to celebrate program successes with their teams.

This range of new products will be available to customers in Q2 2015.