NewsRadiumOne Raises $54 Million in Debt and Equity Financing Led by Harmony Partners
Leading global programmatic marketing automation software platform RadiumOne announced that it has raised $54 million in debt and equity financing. The investment funding was led by Harmony Partners and also witnessed participation from Industry Ventures and other current investors such as Adams Street Partners, Trinity Ventures, Crosslink Capital and DFJ Esprit.
With the new funding, RadiumOne plans to hike investment in its self and managed-service programmatic advertising platform, Activate. It also plans to further expand its global footprint into the Asia-Pacific and European markets, and build on its patented software and big data solutions that effectively analyze customer social sharing behaviors. The company caters to over 1,000 clients in 12 countries across sectors such as retail, travel, telecom, financial services, entertainment and automotive.
CEO of RadiumOne, Bill Lonergan attributes the success of the platform to its proprietary data, software tools and natively integrated technology platform. He was cited in this release as saying, “RadiumOne is uniquely poised to capture more of the market and lead the industry because we have a unique way of reaching large-scale audiences, in real-time, across every digital touchpoint, generating new customers for our clients. These prospects are in the market to buy our clients’ products, and whether it’s through managed service or self-serve tools, we deliver outstanding advertising performance that helps our clients grow their businesses. This added capital allows us to further invest in innovative technology, prepare for future advertising opportunities, and serve growing ad markets around the world.”
“Given our omni-channel approach, we believe brands and agencies will continue to view RadiumOne’s differentiated platform as the go-to destination for creating targeted, efficient, and effective marketing campaigns,” Lonergan added.
Mark Lotke, Managing Partner and Co-Founder of Harmony Partners also said, “The company’s leadership has generated impressive business gains and returns, with each successive quarter outperforming the previous one. As more media channels are being bought and sold programmatically, RadiumOne’s incredible momentum is a sign of the bright future for digital advertising.”
