Whitepapers

    Intelligent Automation

    Customer Experience

    Oct 08, 2020

    With over 750 + automations built and 25 + clients served worldwide through our 50+ Automation Anywhere and UiPath practitioners we have delivered business solutions across Finance, HR, Supply Chain ...

    Flyer Barcode

    Customer Experience

    Oct 08, 2020

    K Technosoft (JKT) Barcode System is a complete end-to-end solution which will automate data collection where hand recording is neither timely nor cost effective. The system tracks data right from ...

    DBA and Infrastructure Services

    Customer Experience

    Oct 08, 2020

    JK Technosoft’s Infrastructure & DBA services team helps you plan, implement and manage your environment whether it is on-premise or on-cloud; including both monitoring & on-demand services 24x7.

    Redefining the Customer Experience Digitally

    Customer Experience

    Sep 10, 2020

    JK Technosoft’s CX transformation framework addresses redesigning customer experience at various stages of customer journey be it acquisition, engagement & retention or customer analytics to gauge ...

    LOYALTY IS LUCRATIVE: A PRACTICAL GUIDE TO DRIVING THE SECOND SALE

    Sales Enablement

    Mar 31, 2020

    Did you know that two-time buyers are 9x more likely to make repeat purchases than one-time buyers? That means that the second sale—not the first—is the most important milestone for developing ...

    BLACK DIAMOND INCREASES EMAIL CONVERSION RATE BY 555%

    Customer Data Management

    Mar 31, 2020

    Every new customer acquisition campaign has the same goal: to acquire the highest-value customers at the lowest possible cost. Black Diamond, a global outdoor industry leader, achieved that goal in ...

    WHY YOUR DEVOPS TEAM NEEDS TO BECOME A FLEETOPS TEAM

    Cloud & Integration

    Mar 24, 2020

    In 2015, Forrester Research interviewed digital leaders at enterprise organizations and found that, on average, they were maintaining 268 customer-facing websites and applications.As the size of a ...

    SOLVING THE CHALLENGE OF WEBSITE FLEET MANAGEMENT

    Cloud & Integration

    Mar 24, 2020

    Organizations face a major challenge in ensuring their online services, applications, and websites are deployed and managed effectively and economically. In recent years, with interest in ...

    MULTICHANNEL MARKETING AT SCALE IN 2020 E-BOOK

    Cloud & Integration

    Mar 24, 2020

    In 2020 and beyond, multichannel marketing will be the standard way brands reach their target audience. Scaling your campaigns and data can help you personalize your marketing efforts and deliver ...

    MULTICHANNEL MARKETING AT SCALE IN 2020

    Cloud & Integration

    Mar 24, 2020

    Customers are constantly moving between marketing channels throughout their buying process. To be successful at multichannel marketing, you need to understand what works. This infographic provides ...

    THE ULTIMATE GUIDE TO INBOUND LEAD FOLLOW-UP AND CONVERSION FOR MARKETERS

    Sales Enablement

    Mar 23, 2020

    This guide, designed for marketers from all disciplines, helps address possible breaking points in the lead hand-off process and surrounding factors beginning with marketing and sales alignment...

    HOW CAN A MULTI-EVENT MOBILE APP HELP?

    Interactive Marketing

    Mar 20, 2020

    Mobile apps were originally developed to replace paper event guides, capitalise on the growing dependence on mobile devices and provide a more environmentally friendly alternative to traditional event ...

    A MARKETER'S GUIDE TO GETTING MAXIMUM IMPACT FROM LIVE EVENTS

    Interactive Marketing

    Mar 20, 2020

    Today’s marketers have more tools than ever to reach, engage and convert customers and prospects. And for most of us, live events – the events we host and trade shows we attend, are key parts of ...

    EXPERT INSIGHTS CX2020 NORTH AMERICA

    Customer Experience

    Mar 19, 2020

    Customer expectations are skyrocketing, your team is overworked, and every small misstep gets amplified on social media. Stuck in the weeds and putting out fire after fire, you might be too busy to ...

    EXPERT INSIGHTS CX2020 EUROPE

    Customer Experience

    Mar 19, 2020

    Customer expectations are skyrocketing, your team is overworked, and every small misstep gets amplified on social media. Stuck in the weeds and putting out fire after fire, you might be too busy to ...

    THE NEW RULES OF CUSTOMER ENGAGEMENT

    Customer Experience

    Mar 19, 2020

    Customer expectations are on the rise and modern consumers expect timely, meaningful and authentic engagement with their favorite brands - everytime and everywhere. Freshworks surveyed 3,000 consumers ...

    MID-MARKET GRID® REPORT FOR CRM | WINTER 2020

    CRM

    Mar 19, 2020

    CRM software (customer relationship management software), sometimes referred to as sales force automation (SFA) software, helps businesses track and manage customer interactions in a single system of ...

    YOUR GO-TO GUIDE TO CHOOSING THE RIGHT CRM FOR YOUR BUSINESS

    CRM

    Mar 19, 2020

    Choosing the right CRM (Customer Relationship Management) software can help your organization streamline business processes and thrive, as it’s a critical asset for brands to understand their ...

    U.S. CONSUMER DIGITAL TRANSFORMATION READINESS FORECAST, 2019–2023

    Digital Asset Management

    Mar 18, 2020

    Consumer digital transformation (CDX) is the process by which digital consumer products — devices and services — are discovered, adopted, and integrated to augment and transform life activities. ...

    DIGITAL ASSISTANTS USE CASE

    Digital Asset Management

    Mar 18, 2020

    Start with any channel then handoff to a network of others, orchestrating continuing conversations with audiences members as they journey across multiple touch points. Weave contextual marketing ...

    OFFER MANAGEMENT FOR THE OMNICHANNEL MARKETER

    Customer Experience

    Mar 18, 2020

    Marketing is arguably the cornerstone of any organization’s growth strategy. While it usually starts with a focus on brand awareness and customer acquisition, its scope also includes customer ...

    THE STATE OF READINESS FOR REAL-TIME MARKETING TRANSFORMATION

    Customer Data Management

    Mar 18, 2020

    A customer engagement data platform, whether a stand-alone system or incorporated as part of an integrated marketing solution. enables brands to consolidate customer data from different channels and ...

    EVOLVING THE CUSTOMER EXPERIENCE

    Customer Experience

    Mar 18, 2020

    As technology continues to transform how people shop, bank, and travel, companies face greater pressure to keep up with trends and deliver meaningful experiences to consumers. Brands will require ...

    HOW TO CALCULATE THE REAL COST OF AN ECOMMERCE SOLUTION

    E-Commerce

    Jan 20, 2020

    How much does it cost is the question every decision-maker asks when investing in any product or service for their business. The answer is not as simple as you might think—or hope—when it comes to ...

    UNIFYING FINANCIALS AND INVENTORY

    E-Commerce

    Jan 20, 2020

    We have all heard the phrase “cash is king.” It is the mantra most companies live by. It is also why purchasing an application to manage money is usually the first business software investment ...

    THE MANUFACTURER’S GUIDE: SIX KEY STRATEGIES TO GROW YOUR PROFITS

    Performance & Attribution

    Jan 20, 2020

    Businesses are busy growing right now, and they’re more optimistic than they’ve been in the past 35 years, according to the National Federation of Independent Business (NFIB).

    THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS

    Customer Experience

    Jan 16, 2020

    Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business ...

    DATA ACTIVATION: THE OMNI-CHANNEL MARKETER’S HANDBOOK

    Customer Data Management

    Jan 09, 2020

    All the unified data in the world may still not automatically translate into a practical way to ‘activate’ that data intelligently in orchestrated campaigns across channels. Closing the gap needs ...

    WORKFORCE OF THE FUTURE

    Marketing Analytics

    Jan 08, 2020

    Digital workers free up your current employees to engage in more meaningful and rewarding work and employ their skills to areas which are most suitable. Without having to worry about routine and ...

    ESCAPE THE HYPE CYCLE ASCENT360 LEADS WITH RESULTS - ORIENTED MARKETING

    Customer Data Management

    Dec 13, 2019

    If you’re a customer data platform (CDP) vendor, you’re probably feeling pretty good right now. I hate to break it to you, but you shouldn’t be. The CDP market has it all wrong. Sure, the market ...

    HOW TO EFFECTIVELY DRIVE CLOUD TRANSFORMATION WITH MANAGED SERVICES

    Cloud & Integration

    Nov 27, 2019

    In today’s digital economy, an enterprise’s success is directly tied to the effectiveness of their IT environments. Cloud technology lies at the center of this dynamically evolving technology ...

    TRANSFORM THE WAY YOU DO BUSINESS

    Cloud & Integration

    Nov 27, 2019

    Migrating to Amazon Web Services (AWS) enables organizations to transform the way they do business by empowering them to accelerate their speed of doing business, freeing them from the constraints of ...

    OVERCOMING LEGACY MODERNIZATION CHALLENGES WITH MANAGED SERVICES PARTNER

    Collaboration & Project Management

    Nov 27, 2019

    Over the past decade, digital transformation has enabled a remarkable shift in how organizations operate, function, and develop services or products. Rapid advances in digital technology go beyond the ...

    MODERNIZE YOUR APPLICATIONS ON AMAZON AURORA

    Cloud & Integration

    Nov 27, 2019

    Prior to cloud computing achieving mainstream adoption across organizations worldwide, independent software vendors (ISVs) often required customers to purchase and manage commercial databases to run ...

    CUSTOMER SERVICE ESSENTIALS FOR CX SUCCESS

    Customer Experience

    Nov 21, 2019

    For decades, it was seen as an unfortunate necessity: call centers and support staff cost money, so the more skeletal the customer service operation, the better. Sure, customers might get frustrated ...

    10 REASONS COMPANIES ADOPT MARKETING AUTOMATION

    Marketing Automation

    Nov 21, 2019

    As marketing has evolved, marketers have had to adopt a variety of tools and technologies. Many of these solutions work independently of each other, requiring a great deal of manual work and a lot of ...

    THE ESSENTIAL GUIDE TO CRM

    CRM

    Nov 21, 2019

    However, if you have an appetite for shaking things up and trying new approaches to old challenges, you’ll want to keep reading. Why? Because this guide will inspire you to take a fresh look at ways ...

    HUMANITY IN ACTION: WHAT CUSTOMER ENGAGEMENT IS, WHY IT MATTERS, AND WHAT YOU NEED TO KNOW

    Interactive Marketing

    Nov 13, 2019

    The world is only getting more crowded, busier, and more connected, with all kinds of distractions competing for consumers' limited attention. But the reality is, a lot of brands are struggling to ...

    HARNESS YOUR AGENCY'S SUPERPOWERS

    BI, CI & Decision Science

    Nov 13, 2019

    Agencies are undergoing a major transformation. With new competition emerging from consulting firms, brands launching in-house shops, budgets shifting from advertising to customer experience and ...

    CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT

    Content Marketing

    Nov 05, 2019

    Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage ...

    UNWRAPPING HOLIDAY FRAUD: INSIGHTS TO PROTECT YOUR BUSINESS AND DRIVE ECOMMERCE REVENUE

    E-Commerce

    Nov 01, 2019

    To maximize success, eCommerce merchants need to be familiar with the unique shopping behavior and fraud trends of the holiday season. We’ve identified six key ‘sub-seasons’ and insights ...

    WHAT CUSTOMERS WANT IN 2019

    E-Commerce

    Oct 30, 2019

    While it's never been easier to be a consumer, it's never been harder to be a merchant. To help decode the complex eCommerce landscape, we asked 5,000 shoppers to tell us their purchasing habits — ...

    INTRODUCING THE FRAUD MANAGEMENT SOLUTION BUYER’S KIT

    E-Commerce

    Oct 30, 2019

    Choosing the right eCommerce fraud prevention solution for your business can be challenging. With a wide variety of tools and systems available, it can be difficult to find a solution that best meets ...

    IS 2019 FINALLY THE RIGHT TIME TO BUY ERP FOR MANUFACTURING?

    CRM

    Oct 15, 2019

    For decades, ERP implementation in general, and more specifically ERP replacement, has been compared to brain surgery. You just don’t do it unless the patient is dying; “Rip and replace” was to ...

    IS 2019 (FINALLY) THE TIME TO PURCHASE A NEW ERP FOR WHOLESALE DISTRIBUTION?

    CRM

    Oct 15, 2019

    For decades, ERP implementation in general, and more specifically ERP replacement, has been compared to brain surgery. You just don’t do it unless the patient is dying; “Rip and replace” was to ...

    UNIFYING FINANCIALS AND INVENTORY

    Digital Transformation

    Oct 15, 2019

    The system landscape of many companies, either in startup or complacency mode, includes QuickBooks as a financial management system and FishBowl as an “add-on” inventory management system. ...

    THE VALUE OF A TRUE CLOUD ERP SOLUTION FOR MANUFACTURING COMPANIES

    Cloud & Integration

    Oct 15, 2019

    Today, cloud computing is at the forefront of the shift to the digital business and is enabling manufacturing companies to adapt to these changing business models, both strategically and ...

    WHY ERP IS KEY TO THE CUSTOMER EXPERIENCE

    CRM

    Oct 15, 2019

    Delivering on customer satisfaction and driving customer loyalty is crucial in both business-to-business (B2B) and business-to-consumer (B2C) companies. Successful manufacturers and wholesale ...

    HOW TO GET VC FUNDING

    Digital Transformation

    Oct 15, 2019

    In this section, we’ll cover the basics of VC, provide general tips on how to know if it’s the right funding option for your company and give an overview of the process. We’ll also explain the ...

    BEST PRACTICES OF THE BEST-OF-THE-BEST PROFESSIONAL SERVICES ORGANIZATIONS

    Digital Transformation

    Oct 15, 2019

    Based on results from the twelfth annual Professional Services Maturity™ benchmark survey, SPI Research has named the 2019 Best-of-the-Best professional services organizations (PSOs). SPI’s ...

    BUILDING MULTI-REVENUE STREAM SERVICES

    Digital Transformation

    Oct 15, 2019

    Any financial advisor will tell you that building long-term wealth involves diversification. Accumulating and growing wealth depends on the proper mix of risk and return strategies. Just as in wealth ...

    MASTERING OPERATIONAL EFFICIENCY IN YOUR SERVICES BUSINESS

    Cloud & Integration

    Oct 15, 2019

    Streamlining the quote-to-cash process is crucial for any business. In this white paper, we’ll focus on strategies that Managed Service Providers (MSPs) and IT Value-Added Resellers (IT VARs) can ...

    WHAT TO LOOK FOR IN YOUR NEXT ERP: TRADITIONAL CRITERIA HAVE NOT GONE AWAY

    CRM

    Oct 15, 2019

    When looking for a new ERP solution, fit and functionality are crucial to finding the right solution. Also equally important today is the whole user experience, including easy navigation, visual ...

    UNIFYING FINANCIALS AND INVENTORY

    BI, CI & Decision Science

    Oct 15, 2019

    We have all heard the phrase “cash is king.” It is the mantra most companies live by. It is also why purchasing an application to manage money is usually the first business software investment ...

    THE VALUE OF A TRUE CLOUD ERP PLATFORM FOR FOOD AND BEVERAGE COMPANIES

    Cloud & Integration

    Oct 15, 2019

    Today, cloud computing is at the forefront of the shift to digital business and is enabling food and beverage companies to adapt to these changing business models, both strategically and ...

    2019 DIGITAL MEDIA POCKET ROADMAP

    Digital Transformation

    Oct 15, 2019

    The cable cords were trimmed but not severed. Brands picked up cameras and clapboards to shoot their own stories. And as corporate media behemoths added more height to their already towering ...

    MASTERING OPERATIONAL EFFICIENCY IN YOUR SERVICES BUSINESS

    Cloud & Integration

    Oct 15, 2019

    Streamlining the quote-to-cash process is crucial for any business. In this white paper, we’ll focus on strategies that Managed Service Providers (MSPs) and IT Value-Added Resellers (IT VARs) can ...

    STATE OF AUDIENCE MANAGEMENT MATURITY FOR ENTERPRISE MARKETERS: SURVEY REPORT 2019

    Customer Data Management

    Sep 25, 2019

    ‘Audience Management’ is the process of sourcing, managing, analysing, defining, and activating customer data for cross-channel campaigns. The outcome is that the right message reaches the right ...

    TELEHOUSE: GLOBAL DATA CENTER SOLUTIONS

    Customer Data Management

    Sep 25, 2019

    Telehouse Cloud Link is a multi-cloud network provisioning service, delivering a private connection with predictable and scalable bandwidth between a customer’s network and cloud services. Telehouse ...

    THE COMPLETE GUIDE TO CHOOSING AN ONLINE HELPDESK

    Customer Data Management

    Sep 25, 2019

    This is a sneak-peek of all the things that are in store for you in this guide. By the end of this guide, you should have answers to these questions: What is an online helpdesk and why do I need one? ...

    ZERO TRUST ACCESS & INTERCONNECTIVITY FOR AWS ENVIRONMENTS

    Cloud & Integration

    Sep 24, 2019

    When migrating IT systems and data to the cloud, security responsibilities are shared between AWS and customers. Simplify secure AWS cloud network access and provide enhanced security features with A ...

    THE ESSENTIAL CYBERSECURITY EBOOK FOR SMBs

    Cloud & Integration

    Sep 24, 2019

    Cybercriminals have become increasingly aggressive in targeting small and medium-sized businesses (SMBs) by using advanced technologies and social engineering to exploit and disrupt their victims.

    HIPAA COMPLIANCE: TECHNICAL SAFEGUARD CHECKLIST

    Cloud & Integration

    Sep 24, 2019

    HIPAA compliance encompasses limitations on uses and disclosures of such information, safeguards against inappropriate uses and disclosures, and individuals’ rights with respect to their health ...

    DEPLOYING ZERO TRUST CLOUD NETWORK SERVICES FOR THE ENTERPRISE

    Cloud & Integration

    Sep 24, 2019

    One challenge IT managers face is providing secure and reliable employee network access without draining IT resources and budgets. Zero Trust Cloud Network Services and Software Defined Perimeter ...

    NEXT READY FINANCIALS: WHY FAST-GROWING FOOD AND BEVERAGE COMPANIES ADOPT NETSUITE’S CLOUD ERP TO ACCELERATE GROWTH

    CRM

    Sep 03, 2019

    Over the years, small to mid-sized food and beverage companies have pieced together a patchwork of siloed applications to run their business. From accounting to order fulfillment, to sales and ...

    HOW TO PICK AN INVENTORY MANAGEMENT SOLUTION THAT SCALES WITH YOUR BUSINESS

    CRM

    Sep 03, 2019

    With the right inventory management solution in place, food and beverage companies can flex and adapt quickly, regardless of market conditions, challenges or changing business models. Download the ...

    SEVEN WAYS TO GROW YOUR RETAIL PROFITS

    CRM

    Sep 02, 2019

    In this white paper, we explore seven key strategies that organizations have used to improve their results and show you how to use them to your company’s advantage. Ranging from top-line ...

    MOVE FROM POINT OF SALE TO POINT OF SOLUTION

    CRM

    Sep 02, 2019

    In this white paper, we examine the current state of brick and mortar retail, explain the limitations of traditional point of sale (POS) systems and show how a unified, cloud-based ERP can help ...

    UNIFYING FINANCIALS AND INVENTORY WHY RETAILERS ARE MOVING FROM QUICKBOOKS TO NETSUITE

    CRM

    Sep 02, 2019

    As innovation evolves faster than ever, heightened customer expectations and increased competition mean companies can no longer rely on the business models or business management systems of the past. ...

    CUSTOMER STORIES: SPICE HOUSE

    CRM

    Aug 30, 2019

    The Spice House has a long history of pioneering how spices are sold. Since 1957, its flagship brick-and-mortar location has been a go-to hub for grabbing a cup of coffee and taking in the full spice ...

    WHICH PLATFORM DOES YOUR STORE NEED TO THRIVE? ESP vs ECRM

    CRM

    Aug 30, 2019

    When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, ...

    CYBER WEEK

    CRM

    Aug 30, 2019

    If you’re running your own online shop, odds are good you already have a handle on these busy-season basics. But we’d feel silly if we didn’t at least mention them.

    HOW TO LOCK IN CUSTOMER LOYALTY & REPEAT PURCHASES

    CRM

    Aug 30, 2019

    When online sellers first set up shop, they’re laser-focused on spreading their brand far and wide in order to rip open the customer acquisition floodgates. After all, the goal for any ecommerce ...

    GETTING STARTED WITH OUTDOOR ADVERTISING

    Display and Native Advertising

    Aug 30, 2019

    Find out why more advertisers are investing in out-of-home media and how to launch successful campaigns with our complete guide to getting started. Within the "Getting Started with Outdoor Advertising ...

    A SHORT GUIDE TO BUYING THE RIGHT CMMS

    Digital Transformation

    Aug 14, 2019

    Choosing a CMMS is a big deal. The right software can help your maintenance team reach new heights. The wrong system can leave your facility with more downtime and less money than before. Knowing ...

    A GUIDE TO MAINTENANCE METRICS

    Digital Transformation

    Aug 14, 2019

    Maintenance metrics give you insight into how everything and everyone is operating at your facility. They paint a picture of how people and assets are actually working, and allow you to compare the ...

    THE CPG E-COMMERCE LANDSCAPE: UPSTART RETAILERS COULD MEAN DOWNWIND CHALLENGES FOR AMAZON

    E-Commerce

    Aug 08, 2019

    Download this data report to find out how online purchases of consumer packaged goods are progressing so far in 2019. Get an in-depth look at the online performance of various CPG product categories.

    THE MARKETER’S GUIDE TO CROSS-DEVICE IDENTITY MANAGEMENT [E-Book]

    Customer Data Management

    Jul 12, 2019

    Cross-device identity management – being able to track, segment and target a unique customer seamlessly, irrespective of which device they choose to use for brand interactions - is crucial for ...

    SUNWARRIOR: CASE STUDY

    Influencer Marketing

    Jul 04, 2019

    Sunwarrior partnered with ExpertVoice to build product advocacy and drive full-price consumer sales. Since 2015, they’ve been working together to empower industry professionals - sales associates at ...

    COMPLETE GUIDE TO ADVOCACY MARKETING

    Influencer Marketing

    Jul 04, 2019

    Whether you work direct-to-consumer, with a retail partner or as a brand marketer, your goal is to drive sales. Of course you want to ensure your customers have a good experience, that you’re ...

    STATE OF RETAIL WHY RETAIL STRATEGIES ARE FAILING

    Customer Experience

    Jul 04, 2019

    Retail marketers are in a state of panic. They hear about brick-and-mortar stores closing and entire companies going out of business. In spite of doomsday headlines, some brands continue to succeed; a ...

    CONSUMER TRUST STATE OF THE INDUSTRY REPORT - 2019

    Influencer Marketing

    Jul 04, 2019

    ExpertVoice, the world’s leading advocacy marketing platform, commissioned its annual State of Trust research with a panel of 500 Americans, a U.S.-census weighted audience. The panelists were asked ...

    ROI OF AI MARKETING: 4 LEVERS FOR CROSS-CHANNEL SUCCESS

    AI in Marketing

    Jun 18, 2019

    “AI” is a buzzword for good reason: It’s poised to transform every industry in extensive and radical ways. For business professionals especially, the outlook is incredible.

    THE ESSENTIAL QUICK-START GUIDE TO CUSTOMER DATA PLATFORMS

    Customer Data Management

    Jun 18, 2019

    Customer Data Platforms can be a real strategic asset. But, the CDP market is disparate and quickly evolving. The lack of consistency among vendors’ capabilities and CDPs’ broad applications makes ...

    ACTIVATING CUSTOMER DATA FOR AI POWERED MARKETING

    Customer Data Management

    Jun 18, 2019

    This quick-start guide offers an assist by pulling back the curtain. Inside you’ll find out what a CDP is, how it works, why it’s poised to be one of the most crucial tools in a marketer’s ...

    THE JOURNEY TO DATA CENTER MODERNIZATION

    Customer Data Management

    Jun 06, 2019

    The IT function is under mounting pressure to focus on "what's next" and to help the business evolve, innovate and modernize. But when impeded by the everyday routine of labor-intensive tasks, this ...

    THE FORRESTER WAVE™: COGNITIVE SEARCH, Q2 2019

    Digital Transformation

    Jun 06, 2019

    Curious about AI-powered enterprise search? Download The Forrester WaveTM: Cognitive Search, Q2 2019, to understand the top vendors and key features to look for.

    TRANSFORMING IT OPERATIONS TO ENABLE BETTER BUSINESS OUTCOMES

    Customer Data Management

    Jun 06, 2019

    With the incredible amounts of data flooding data centers across industries, to stay competitive, organizations should quickly address the ways in which they can harness and leverage machine-generated ...

    MAGIC QUADRANT FOR SOLID-STATE ARRAYS

    Content Marketing

    Jun 06, 2019

    This Magic Quadrant reports only on vendors that qualify as an SSA vendor. We do not consider hybrid general-purpose disk array configurations in this research. To meet these inclusion criteria, SSA ...

    IDC MARKETSCAPE: WORLDWIDE OBJECT-BASED STORAGE (OBS) 2018

    Customer Data Management

    Jun 06, 2019

    When considering an object-based storage solution, IDC recommends that end-users look for the following capabilities and business strategies: security, multicloud strategy initiatives, and ...

    MEET THE CHALLENGES OF UNSTRUCTURED DATA MANAGEMENT

    Customer Data Management

    Jun 06, 2019

    A well-designed metadata environment gives you a whole new dimension for data management. It offers the flexibility to extend to a variety of cloud platforms based on the best combination of cost, ...

    THE QUEST FOR RELEVANCE IN DATA MANAGEMENT

    Customer Data Management

    Jun 06, 2019

    Metadata can serve as a mechanism for classification that can be used for long-term data governance, as well as improving the focus and efficiency of analytics applications

    IDC INFOBRIEF

    BI, CI & Decision Science

    Jun 06, 2019

    Hitachi Vantara and IDC partnered to understand how object-based storage (OBS) is currently being used in enterprises worldwide, and how IT decision makers see the role of OBS evolving within the ...

    FORBES WHITE PAPER

    Digital Transformation

    Jun 06, 2019

    In a world where data creation is exploding, managing, analyzing and controlling it becomes challenging. Many organizations lack the most basic knowledge about their data, such as where it resides and ...

    MAKE THE CLICK COUNT: YOUR GUIDE TO BUILDING DEMAND GENERATION EXPERIENCES THAT CONVERT

    Content Marketing

    May 28, 2019

    Lead nurturing has been a fixture in marketers’ demand generation strategies for the past decade. But marketers simply aren’t seeing the results they used to. Buying cycles last anywhere from ...

    MULTI-CHANNEL MARKETING E-BOOK

    Customer Experience

    May 17, 2019

    In this age of multiple screens, multi-channel marketing is a fact of life. As businesses communicating with customers, it’s imperative that we understand this fundamental aspect of the user ...

    THE ADVANTAGES OF USING MULTIPLE DELIVERY VENDORS

    Marketing Automation

    May 14, 2019

    Email is a popular and versatile format, which consistently brings in high ROI for brands. However, it’s not a ‘one size fits all’ kind of deal. Before you even get started, you need to choose ...

    A GUIDE TO EFFECTIVE INTERNAL COMMUNICATIONS AND REPORTING

    Content Marketing

    May 03, 2019

    In this eBook, we take a look at how you can use engaging visuals to improve your dull, mundane internal communications that would usually get ignored. We’ll also explore how these communication ...

    IDENTITY RESOLUTION FOR WINNING CUSTOMER EXPERIENCE: A GUIDE FOR ENTERPRISE MARKETERS

    Customer Data Management

    Apr 16, 2019

    Identity Resolution is central to customer data management in the omni-channel world. Enterprise marketers would be unable to create winning CX without it. But customer data itself is both- a ...

    DIGITAL ADVERTISING 2020

    Adtech

    Apr 16, 2019

    Insights into a New Era of Advertising and Media Buying. Discover the trends impacting how digital advertisers get more value from ad spend, put data at the center of everything, and measure results ...

    TRAILBLAZERS OF EMAIL ANTHOLOGY

    Marketing Automation

    Apr 16, 2019

    Get the secrets of a Trailblazer for email marketing. Discover ways to make your email marketing results soar to new heights with insights, hints, and success stories from Rack Room Shoes and Ultra ...

    PATH TO PERSONALIZATION

    Customer Experience

    Apr 16, 2019

    Discover real-time interaction management. See how insight-driven interactions can build experiences that increase conversions, onboard customers, improve customer service, create brand advocates, and ...

    50 BEST PRACTICES FOR EMAIL MARKETERS

    Marketing Automation

    Apr 16, 2019

    Get 50 tips for the email marketing that’s backed by data and powered by emotion. Get effective tactics in design, goal-setting, trust, delivery, and orchestration within the larger customer ...

    THE MARKETER'S FIELD GUIDE

    Customer Experience

    Apr 16, 2019

    Welcome back, cscsc (Not you?) The Marketer's Field Guide Discover the #1 platform for marketing that integrates sales, commerce, and service. Marketers can guide 1-to-1 customer journeys ...

    STATE OF MARKETING REPORT

    Customer Experience

    Apr 16, 2019

    Learn how customer experience is reshaping marketers’ mindsets in our latest survey global marketing leaders.

    5 BIG STRATEGIC CONTENT EXPERIENCE QUESTIONS FOR CMOs

    Content Experience

    Apr 10, 2019

    The future of effective content marketing is not in solutions that enable marketing teams to do the same activities with just more volume and efficiency

    5 KEY STEPS TO STREAMLINING YOUR CUSTOMER DATA PLATFORM PURCHASE PROCESS

    Customer Data Management

    Apr 05, 2019

    Evaluating a new Customer Data Platform (CDP) technology platform is resource intensive. How can you ensure that your vendor’s product aligns with your business goals? More importantly, how can you ...

    AN INNOVATOR’S GUIDE TO B2B CUSTOMER DATA PLATFORMS: DELIVERING PERSONALIZED CUSTOMER EXPERIENCES FOR B2B MARKETERS

    Customer Data Management

    Apr 05, 2019

    Current CRM and Marketing Automation (MAT) systems provide a limited view of customer data – in particular, new data sources generate greater volumes of business signals and “intent” data such ...

    7 REASONS TO MOVE YOUR SUBMISSION PROCESS ONLINE

    Cloud & Integration

    Apr 05, 2019

    Changing your submission process might feel like an uphill battle. After all, your organization has dedicated eons to thoughtfully building and implementing a submission system to collect and manage ...

    7 REASONS TO MOVE YOUR GRANTS APPLICATION PROCESS ONLINE

    Cloud & Integration

    Apr 05, 2019

    hanging your grants applications process might feel like an uphill battle. After all, your organization has dedicated eons to thoughtfully building and implementing a system to do the work that needs ...

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    Cloud & Integration

    Apr 05, 2019

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    HOW OWNBACKUP SIMPLIFIED SECURITY QUESTIONNAIRES

    Cloud & Integration

    Apr 05, 2019

    There were only two people responding to security questionnaires and RFPs at OwnBackup, including Lihod Rachmilevitch, who manages the pre-sales engineers and technical customer support teams. As the ...

    THE COMPLETE GUIDE TO RESPONDING TO RFPs

    Sales Enablement

    Apr 05, 2019

    RFPs have many moving parts that involve time and expertise from people across business departments—making the process of delivering a winning proposal a complicated one. If your RFP responding ...

    BUILD THE FOUNDATION FOR GREAT CUSTOMER EXPERIENCES

    Customer Experience

    Mar 28, 2019

    Today’s customer, above all, demands seamless and relevant experiences. They want to move effortlessly across your online and offline channels from initial contact, to purchase and beyond. Along the ...

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    Cloud & Integration

    Mar 28, 2019

    To the untrained eye, distribution may appear to be a fairly straightforward industry—in all reality, however, it is evolving more rapidly than ever before. From increased competition and changing ...

    METRICS THAT MATTER: MEASURING PROFESSIONAL SERVICES BUSINESS

    Cloud & Integration

    Mar 28, 2019

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    FROM WHOLESALE TO WEB-SHOP: WHOLESALE DISTRIBUTION FOR THE DIGITAL ERA

    Cloud & Integration

    Mar 28, 2019

    Wholesale distributors have until now been largely unaffected by the disruptive impact of ecommerce and digital channels on the retail industry. This situation cannot last much longer. B2B buyers ...

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    Cloud & Integration

    Mar 28, 2019

    Every January, a group of global movers and shakers—politicians, business executives, academics and celebrities— descend on the exclusive Swiss ski resort of Davos Klosters to be part of the ...

    YOUR NO-FEAR GUIDE TO SCALING PERSONALIZED CONTENT FOR ABM

    Content Marketing

    Mar 13, 2019

    Alright, let’s talk ABM. If you’re doing it, you know it can be a massive undertaking. But the rewards you reap when it’s done right are worth the extra time you put into planning, strategizing, ...

    THE CONTENT EXPERIENCE REPORT

    Customer Experience

    Mar 13, 2019

    Content experience, of course! In the first report of its kind, The Content Experience Report shows marketers what's possible when they focus on their content experience. Using actual user data from ...

    ALIGNING TOWARDS REVENUE EFFICIENCY: THE TRUE NORTH OF EVERY SALES AND MARKETING LEADER

    Sales Enablement

    Mar 12, 2019

    Aligning Towards Revenue Efficiency: The True North of Every Sales and Marketing Leader Revenue Efficiency isn't an abstract term, it's a practical (and achievable) goal for every sales and ...

    SALES ENGAGEMENT MARKET GUIDE

    Sales Enablement

    Mar 12, 2019

    Sales Engagement Market Guide Today’s sales leaders overwhelmingly name sales engagement – that is, interactions between sales reps and buyers or prospective buyers – as their top ...

    BEFORE YOU BUY: A GUIDE FOR CHOOSING A CUSTOMER DATA PLATFORM

    Customer Data Management

    Mar 06, 2019

    An explosion of data from online and offline data sources means today’s businesses rely on technology to correlate and enrich the data they are collecting in the hopes of curating a meaningful and ...

    THE 11 CORE FUNCTIONALITIES OF A SUCCESSFUL DATA STRATEGY

    Customer Data Management

    Mar 06, 2019

    The complexity of achieving a customer experience that matches or exceeds ever-increasing expectations grows by the day. The foundation upon which all experiences are built, no matter the technology ...

    HOW DATA SILOS RUIN CUSTOMER CONTEXT

    Customer Experience

    Mar 06, 2019

    You want your marketing to be context-aware, delivering personalized offers, through preferred channels, at the perfect moment. But data silos stand in your way. It’s time to tear them down, ...

    WHY THE CONTEXT MARKETING MINDSET MATTERS - AND HOW YOU CAN GET IT

    Customer Experience

    Mar 06, 2019

    Context Marketing allows you to effectively own and manage the customer experience. Understanding context helps marketers provide relevant, personalised content and offers at each stage of the buyer ...

    THE UGLY TRUTH ABOUT DIGITAL COMMERCE

    Customer Experience

    Mar 06, 2019

    This white paper explains how Sitecore XP 8.1 integrates commerce with content management so customers receive a better commerce experience and brands receive higher returns. Features a case study of ...

    IS YOUR COMMERCE MISSING CONTEXT?

    Customer Experience

    Mar 06, 2019

    Today’s businesses need to turn prospects into lifelong fans, and this can only be done by using data to deliver contextualized, tailored content. The result? Personalized experiences that drive up ...

    10 TACTICS FOR OPTIMIZING THE COMMERCE EXPERIENCE

    Customer Experience

    Mar 06, 2019

    A helpful and customer-centric resource for marketers looking for ways to engage prospects before, during, and after the sale. Written by SBOS, the 10 tactics outline approaches to optimizing a ...

    READY TO WIN CUSTOMERS FOR LIFE?

    Customer Experience

    Mar 06, 2019

    Have you noticed yet? Stale and unimaginative e-commerce is starting to be swept aside by a smarter way to engage with customers. Increasingly, you'll need to anticipate people's wants, satisfy their ...

    FOUND IN TRANSLATION: HOW AI TECHNOLOGY HELPS MAKE THE MOST OF YOUR CUSTOMER INTERACTIONS

    AI in Marketing

    Mar 05, 2019

    Looking to improve customer satisfaction, improve MTTR, and deflect more calls from the call center? AI techniques like natural language processing (NLP), text analytics, and machine learning can ...

    REDUCE THE SWIVEL: THE VALUE OF INTEGRATED WORKFLOWS

    Customer Experience

    Mar 05, 2019

    Are your support reps wasting hours every week hunting for the right answers to their tickets across a bunch of different platforms, databases, and silos?

    5-MINUTE GUIDE: MAKING SEARCH INTELLIGENT WITH AI

    AI in Marketing

    Mar 05, 2019

    What if you could deliver answers to your employees and customers - quickly, precisely – every time? How would that drive productivity and satisfaction? Artificial intelligence makes this possible, ...

    2019 ONLINE RETAIL MATH: GET THE CHEAT SHEET

    Marketing Automation

    Jan 18, 2019

    Large, successful e-commerce companies are looking at five KPIs in 2019 to grow their businesses profitably.

    KEY E COMMERCE STRATEGIES FOR 2019: GUIDE TO THE CUSTOMER LIFECYCLE, AI & PERSONALIZATION

    Marketing Automation

    Jan 18, 2019

    Forget Ad Hoc Campaigns. Start the new year with a clear, proven e‑commerce strategy.

    THE DUMMIES GUIDE TO ENTERPRISE CUSTOMER DATA PLATFORMS

    Customer Data Management

    Jan 11, 2019

    Marketing technology has been shown to increase lead conversions, improve sales, raise customer lifetime value (CLTV), and boost average deal sizes.

    UNLOCK YOUR CUSTOMER DATA FOR MARKETING ADVANTAGE

    Customer Data Management

    Jan 11, 2019

    Having a Customer Data Platform (CDP) helps you compete with giants by handling the technology and data problems for you.

    GREAT MARKETING MINDS ON: VOICE

    SEO

    Dec 03, 2018

    We know that voice search is vast, complex, and can be downright daunting as a conversation topic. So we’re passing the mic (or speaker, as it were) to some of our good friends who spend their days ...

    HOW MORTGAGE LENDERS CAN WIN IN A DIGITAL WORLD

    SEO

    Dec 03, 2018

    As mortgage rates increase and inventories decline, access to the market is tightening - leaving mortgage lenders like you to compete for a more narrow slice of buyers.

    THE HUNGRY SEARCHER: HOW RESTAURANTS CAN ATTRACT MORE DINERS TODAY

    SEO

    Dec 03, 2018

    Today’s diners are searching more than ever for rich details about your restaurant and menu items. And the intelligent services they use in their moments of intent need deep information about your ...

    Best Enterprise CRM Software System Features and Future Trends

    CRM

    Nov 29, 2018

    In this maze of technology advancements and every new ‘next best thing’ in CRM features and functionality, what should you, as the leader of a high-growth business, be prioritizing when it comes ...

    FOUR HARD-WON CROSS-CHANNEL TIPS FROM THE PROS

    Customer Experience

    Nov 22, 2018

    Oracle Marketing Cloud has brought together four experts who can tell you all about the best cross-channel marketing strategies to adopt in this eBook.

    ULTIMATE GUIDE TO REACHING THE CUSTOMER INBOX

    Marketing Automation

    Nov 20, 2018

    Learn how to improve your email deliverability and what key steps you can take right now to make it to the inbox.

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