MTA Features

In-house articles and research authored by the editorial team.

    Top 20 Landing Page Design Examples for 2020

    Indrajeet Deshpande Contributor, Ziff Davis B2B

    UX and CRO

    20 mins read Apr 14, 2020

    Landing page design is the process of creating landing pages aimed at boosting conversions. Here are our top 20 landing page design examples to inspire you.

    Social Distancing and Why It Presents an Opportunity for Marketers

    Yuval Ben-Itzhak CEO, Socialbakers


    4 mins read Apr 13, 2020

    As people are spending more time on social media platforms, the demand for paid ads on Facebook is decreasing , writes, Yuval Ben-Itzhak, CEO, Socialbakers

    We Took Our 500-Person User Conference Virtual in Just 5 Days: Here’s What We Learned

    Dayana Nevo VP Marketing, WalkMe

    Digital Transformation

    4 mins read Apr 10, 2020

    In this article, Dayana Orlan-Nevo, VP Product and Corporate Marketing of WalkMe discusses how a digital adoption platform company cancelled their first user conference scheduled to take place in San ...

    4 Last-Minute Easter Marketing Campaign Ideas During the COVID-19 Pandemic

    Merilyn Pereira Editor, Ziff Davis B2B

    Customer Experience

    9 mins read Apr 09, 2020

    With Easter and Passover upon us, how can brands get it right with Easter marketing during a pandemic? Here are some Easter marketing ideas.

    10 Expert Tips on Marketing During the Coronavirus (COVID-19) Crisis

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    10 mins read Apr 09, 2020

    Marketing leaders share tips on how businesses can connect with customers in this time of crisis so their marketing efforts bear fruit. Dive in now!

    Ready to Automate Your Marketing Reports? Start Here

    Kerrie Davis Director of Data & Analytics, R2integrated

    Marketing Analytics

    5 mins read Apr 08, 2020

    In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do than copy and paste data into a spreadsheet and tweak charts, so automating routine marketing ...

    How Small Businesses Can Grow During the Coronavirus (COVID-19) Pandemic

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    7 mins read Apr 08, 2020

    Frederik Hermann of BirdEye Inc. explains why the company launched a messaging platform to help SMBs during COVID-19. Learn how to sail through a crisis.

    How to Get Brand Protection When Getting Email

    Emily Andrews Marketing Specialist, Community Contributor

    Marketing Automation

    4 mins read Apr 07, 2020

    It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily ...

    How Spotify and Zappos Are Using Identity Marketing to Acquire Customers: Q&A; With Sai Koppala of SheerID

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Data Management

    5 mins read Apr 07, 2020

    Sai Koppala of SheerID discusses how big brands leverage identity marketing to acquire new customers. Learn more about this exciting new strategy!

    Virtual Reality (VR): Future of E-Commerce Industry

    Sachin Agrawal CEO, Tarika Group

    Conversational Marketing

    4 mins read Apr 06, 2020

    This article by Sachin Agrawal, Enterprise Architect, Tarika Technologies, talks about the role of virtual reality in e-commerce industry.

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