Buyers Guide

    CUSTOMER DATA PLATFORM (CDP) BUYERS’ GUIDE 2019

    CRM

    Sep 18, 2019

    Welcome to the 2019 edition of CDP Buyers’ Guide. As customer data platforms are becoming increasingly necessary for enterprise marketers, it is also becoming more complex to choose the best fit CDP ...

    THE MODERN CONTENT MARKETER’S BUYER GUIDE

    Customer Experience

    Sep 18, 2019

    Welcome to the 2019 edition of The Modern Content Marketer’s Buyer Guide. About 10 years ago, marketers realized that content is a critical piece of their pie, and have since been working overtime ...

    FINDING THE RIGHT CUSTOMER DATA PLATFORM IN AN EVOLVING MARKET

    Surajit Nath

    Customer Data Management

    Oct 10, 2018

    Choosing the right Customer Data Platform (CDP) is not easy. Our vendor-neutral CDP Buyers’ Guide helps you shortlist the best data management platform.

    THE ULTIMATE MARKETING AUTOMATION BUYERS GUIDE FOR 2020 AND BEYOND

    Khushbu Verma

    Marketing Automation

    Aug 21, 2018

    As we head into the next decade, marketers need to question what their marketing automaton platform (MAP) can and should do, and whether it is equipped to propel them into next gen marketing in 2020 ...

    AN UNMISSABLE GUIDE TO CHOOSING THE RIGHT KAM ENABLEMENT PARTNER

    Surajit Nath

    Sales Enablement

    Jun 14, 2018

    Key Accounts are complex, global behemoths. The old ways of managing them just won’t do.

    MARKETING AUTOMATION BUYER'S GUIDE FOR SMBs - V3.0

    Khushbu Verma

    Marketing Automation

    Apr 24, 2018

    Small business owners are typically faced with the challenge of limited staff. With automation software, there is a better chance at effectively managing multiple marketing tasks despite it.

    A Quick Guide to Social Media Marketing Tools for SMBs

    Khushbu Verma

    Social Media Marketing

    Feb 23, 2018

    An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss!

    Why B2B SMBs need a well-considered Content Marketing Strategy

    Khushbu Verma

    Content Marketing

    Nov 28, 2017

    What’s included? Content Marketing 101: a detailed introduction to content marketing written specifically keeping the needs of Small and Medium B2B Marketers at the centre

    CRM in the Digital Age: Buyer’s Guide for SMBs

    Khushbu Verma

    CRM

    Oct 18, 2017

    As a first-time buyer, it is often confusing to navigate through the complex CRM landscape. MarTech Advisor’s CRM Buyer’s Guide for SMBs will help you choose the best fit CRM software for your ...

    Email Marketing Buyer’s Guide for SMBs

    Surajit Nath

    Marketing Automation

    Sep 01, 2017

    MarTech Advisor’s Email Marketing Platform Buyer’s Guide provides a comprehensive review of capabilities, services and product features of 15 email marketing vendors. The guide will help you ...

    Predictive Marketing Analytics Buyers Guide for SMBs

    Surajit Nath

    Marketing Analytics

    Jul 25, 2017

    Predictive analytics is re-shaping B2B marketing for SMBs. Get this buyer's guide on how AI powered predictions are shaping the future of marketing.

    Buyer’s Guide to SalesTech Chatbot Building Platforms

    Surajit Nath

    Sales Enablement

    Jul 10, 2017

    MarTech Advisor’s Buyers Guide to SalesTech Chatbot Building Platforms provides an in-depth comparative analysis of major bot-building platforms in the market today. The Buyer’s Guide has been ...

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