Mobile Marketing is the process of connecting to customers and prospects through the many channels that reach them on their mobile phones, tablets, and other wireless devices.
Mobile marketing reaches customers on the go and can be used to promote products, inform them about launches, or offer discounts and rewards. All this can be done as they commute, shop at competitor stores, or browse their smartphones looking for similar products or services. Mobile marketing enables brands to reach their target audience at the opportune time with a message that’s relevant to their buyer’s journey, which can help them move forward and convert.
Mobile marketing has overlaps with other aspects of marketing that are easily accessible through mobile phones, such as content marketing, social media marketing, email marketing, etc. Mobile marketing drives the use of 5G, Augmented Reality (AR)...
Mobile Marketing is the process of connecting to customers and prospects through the many channels that reach them on their mobile phones, tablets, and other wireless devices.
Mobile marketing reaches customers on the go and can be used to promote products, inform them about launches, or offer discounts and rewards. All this can be done as they commute, shop at competitor stores, or browse their smartphones looking for similar products or services. Mobile marketing enables brands to reach their target audience at the opportune time with a message that’s relevant to their buyer’s journey, which can help them move forward and convert.
Mobile marketing has overlaps with other aspects of marketing that are easily accessible through mobile phones, such as content marketing, social media marketing, email marketing, etc. Mobile marketing drives the use of 5G, Augmented Reality (AR), Virtual Reality (VR), and so on.
Scroll down for lots more on mobile marketing trends, metrics to help measure success in this dynamic marketing space, and exclusive insights from global leaders.
Alex Fu Director of Audience Insights, Eyeota
Articles Intermediate 3 mins read
Glenn Fishback Chief Revenue Officer, Smaato
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Aaron Thandi Director of Performance Sales,, Tapjoy
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Jodi Susman CMO, Penthera
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Vaibhav Odhekar Co-Founder & COO, POKKT
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Gabriella Stano Aversa Manager, Strategy & Planning, AdColony
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Samantha Purcell Marketing Manager EMEA, Partnerize
Samantha Purcell, Marketing Manager EMEA at Partnerize, takes a look at some tactics retailers can use to bolster their app installs and experiences in ways that will translate to a stronger bottom line.
Glenn Fishback Chief Revenue Officer, Smaato
Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, says, Glenn Fishback, Chief Revenue Officer. Smaato.
Thuy Vi Nguyen Founder & CEO, Guidebook
Open APIs can extract data and content that can then be pushed to a mobile app, driving higher rates of customer engagement, retention, and satisfaction to fast-track mobile app development, says, Thuy Vi Nguyen. Head of Marketing, Guidebook.
Susan Ganeshan CMO, Granicus
What changes will 2020 bring to public sector marketing? In this article, Susan Ganeshan, Granicus CMO, offers 6 predictions drawn from technological shifts, regulatory happenings, and the impacts of broader cultural and political paradigms.
Matt Reid Chief Marketing Officer, EZ Texting
Matt Reid, CMO of EZ Texting, highlights EZ Texting’s 2019 Mobile Usage Report: How Consumers Are Really Texting by showcasing texting trends among mobile users and how businesses can utilize SMS texting to their advantage.
Debbi Dougherty VP, B2B Marketing, Rakuten Viber
Here’s why brands should be focusing on executing their marketing efforts on messaging applications this holiday season, shares, Debbi Dougherty, VP of B2B Marketing & Communications, Rakuten Viber.
Vandita Grover Contributor, Ziff Davis B2B
Looking for campaign inspiration for your 2020 marketing strategy? Here are five of 2019's best mobile marketing campaigns to learn from.
Glenn Fishback Chief Revenue Officer, Smaato
The mobile in-app advertising space has come a long way over the past couple of years. Smaato's Glenn Fishback takes a look at a few key initiatives that, over the past 18 months, have helped instill greater confidence in the space.
