Katie Robbert Co-founder and CEO, Trust Insights
Marketing intelligence can be used to build an effective marketing strategy. Find out exactly what it is, its best practices, use cases, and tools.
Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive
With the start of the new decade, marketers and technologists alike have both an opportunity and a challenge to help brands optimize their data in a new era of customer service.
Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive
New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences.
Brent Leary Partner, CRM Essentials LLC
The winding road that makes up this year’s conference season is coming close to its end, but September - October reinforced a few themes while introducing some new ones into the mix. Here’s a few ...
Brent Leary Partner, CRM Essentials LLC
In this article Brent Leary talks about how voice is taking the b2b marketing by storm and how it will affect the customer experience when year 2020 dawns.
Brent Leary Partner, CRM Essentials LLC
Thoughts from the first half of the 2019 CRM Conference Season: Will AI Lead to AE – Artificial Empathy?
Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive
Today’s CMOs are at the forefront of leading and executing meaningful customer experiences, as heightened consumer expectations continue to redefine the role of marketing as we know it.
Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive
As new and emerging technologies leave today’s consumers feeling overwhelmed and stressed, organizations and brand marketers must find new ways to deliver real value, adaptability, personalization ...
David Raab Category Advisor for Customer Data Platforms, MarTech Advisor
David Raab, CEO of the CDP Institute and MarTech Advisor’s Category Expert for Customer Data Management shares this exclusive analysis of the distinguishing characteristics of successful B2B martech ...
Glen Hartman Senior Managing Director - Lead for Accenture Interactive NA and Global Digital Marketing, Accenture Interactive
In order to remain competitive in today’s world of increasingly personalized experiences, marketers first need to recognize where they fall short says, Glen Hartman
