Data Governance is an amalgamation of all the processes, policies, metrics, and best practices that ensure businesses are in compliance with the established laws around customer data and privacy. This includes rules and regulations surrounding data assets and how brands can obtain and use big data.
Data governance rules include the infamous General Data Protection Regulation (GDPR) that took the world by storm in 2018 and the California Consumer Privacy Act (CCPA) that’s going to make headlines in 2020.
Customer privacy concerns have been on the rise with personalization and 5G staking center stage. Having a data governance strategy in place enables brands to prove to customers that they care about their data and privacy, therefore gaining trust and loyalty.
Scroll down for lots more on data governance trends, and exclusive insights from global leaders.
...Data Governance is an amalgamation of all the processes, policies, metrics, and best practices that ensure businesses are in compliance with the established laws around customer data and privacy. This includes rules and regulations surrounding data assets and how brands can obtain and use big data.
Data governance rules include the infamous General Data Protection Regulation (GDPR) that took the world by storm in 2018 and the California Consumer Privacy Act (CCPA) that’s going to make headlines in 2020.
Customer privacy concerns have been on the rise with personalization and 5G staking center stage. Having a data governance strategy in place enables brands to prove to customers that they care about their data and privacy, therefore gaining trust and loyalty.
Scroll down for lots more on data governance trends, and exclusive insights from global leaders.
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8 leading marketers share how businesses can work towards building CCPA compliance, and how it will benefit ROI. Dive in now!
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On Safer Internet Day, we explore whether transparency and obtaining consent are enough for customer data privacy or will data dignity shape the digital future.
Michele Szabocsik VP of Marketing, BlueConic
In 2020 marketing resolutions should focus on addressing privacy regulations, such as CCPA, creating a single view of the customer, and leveraging AI and ML to be more responsive to customer activity in real-time, explains, Michele Szabocsik, Vice President of Marketing at BlueConic.
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Sunish Kumar Founder, UTM
The FPD is the customers' information that a company collects from its own sources (both online and offline) — like website of the firm, app, social media sites, says, Sunish Kumar,Founder, UTM.
Indrajeet Deshpande Contributor, Ziff Davis B2B
Data governance is having the right systems, policies, and processes to manage data. This article shares the 8 data governance guiding principles and how to implement them in 2020.
Felix Sebastian Founder & CEO, Termly
While the GDPR has attracted much attention in the tech world, it’s usually in the context of websites and cookies. However, it applies to any collection or processing of personal data, including on CRM software. Here’s how you can comply, says, Felix Sebastian, Managing Editor, Termly.
Christine Frohlich Vice President Of Product Management, Experian Marketing Services
Today’s data-driven environment has put more power into the hands of the marketer. They can create relevant messages and identify the most appropriate channels to reach their customers. However, perhaps the most powerful aspect of data is the ability to measure the effectiveness of your target audience, says, Christine Frohlich, VP of Product for ...
