Social Media Marketing

Social media marketing has emerged as a critical element in any digital marketer’s toolbox. According to Gartner, marketers must “prepare for the next wave of social media marketing” to successfully connect with a new generation of customers.

Social media marketing takes place on platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, and others to increase brand awareness and sell products. Social media marketing is driven by platform-specific content, designed to be shared on social platforms, leading to increased conversions.

The Four Elements of an Effective Social Media Marketing Strategy

Marketers looking to define a social media marketing strategy should look at these four levers:

1. Social media content: Creating marketing content and collateral specifically meant for social platforms, i.e., bite-sized, visually rich, and easy-to-consume/share
2. Social media optimization: Optimizing existing assets to meet social requirements such as optimizing websites and blogs
3. Social media monitoring: Regularly measuring traffic and engagement levels to understand its impact on conversion and leads
4. Social media management: Responding to customer activity on social media, including online reputation management among other tactics 
             

We discuss why monitoring and management are two distinct parts of your social media marketing strategy, here.

Where Do You Stand on your Social Media Marketing Journey?

In 2019, social media is a marketing must-have, especially for small businesses. It can give your brand incredible reach and help speak to a much wider audience without investing heavily. You can read exclusive insights creating social media marketing strategies from industry leaders, entrepreneurs, and disruptive specialists with 5 Social Media Marketing Tips from Experts to Prepare You for 2019.

To know more about social media marketing strategies, scroll down for our vast library of interviews, news, research papers, and guidebooks focused on this space.