Marketers are increasingly reliant on digital content formats for campaign success. However, with time, content repositories can grow, become highly complex, and lead to difficulties during access and approval. This makes digital asset management (DAM) a must-have for modern marketers.
Digital asset management simplifies the organization, storage, and retrieval of digital content assets. These can be standard documents/templates or rich media assets including images, infographics, music, videos, podcasts, and other forms of multi-media content.
According to most DAM systems, an archive is created where digital assets can be stored and searched for, without any delays. Each record on the digital asset management system is tagged with critical metadata such as file name, format, content details, and intended usage. In many cases, digital asset management also supports t...
Marketers are increasingly reliant on digital content formats for campaign success. However, with time, content repositories can grow, become highly complex, and lead to difficulties during access and approval. This makes digital asset management (DAM) a must-have for modern marketers.
Digital asset management simplifies the organization, storage, and retrieval of digital content assets. These can be standard documents/templates or rich media assets including images, infographics, music, videos, podcasts, and other forms of multi-media content.
According to most DAM systems, an archive is created where digital assets can be stored and searched for, without any delays. Each record on the digital asset management system is tagged with critical metadata such as file name, format, content details, and intended usage. In many cases, digital asset management also supports time stamps and user logs to maintain transparency around content access. For an in-depth discussion on the topic, click here.
Why Marketers Need Digital Asset Management
Traditionally, asset management was owned by IT, who would provide shared services to multiple functions across the organization. But given rising content volumes and complex workflows for editing/approvals/publication/activation of marketing assets, a dedicated DAM platform for marketing could be a good idea. Benefits include simpler integration with other marketing processes (e.g., direct publication to social media from the digital asset management system), as well as time, space, and effort savings. For more details read: Why Does MarTech Need Digital Asset Management?
How to Go about Digital Asset Management
Every large organization will have some form of digital asset management system in place, whether it is a home-grown solution or a store-bought platform. Ready-to-use asset management platforms can save marketers precious time when trying to retrieve a specific asset from a massive library.
Scroll down for the top ten digital asset management features, possible drawbacks of implementing DAM, and all you need to know before adopting your own asset management solution in the form of the latest news, articles, interviews and resources on digital asset management.
Neha Pradhan Editor Interviews, Ziff Davis B2B
Interviews Basic 5 mins read
Indrajeet Deshpande Contributor, Ziff Davis B2B
Indrajeet Deshpande Contributor, Ziff Davis B2B
Tim Yeaton Chief Marketing Officer, Red Hat
Articles Intermediate 4 mins read
Jake Athey Vice President of Marketing, Widen Enterprises
Articles Intermediate 4 mins read
Consumer digital transformation (CDX) is the process by which digital consumer products — devices and services — are discovered, adopted, and integrated to augment and transform life activities. Transformative consumer experiences can range from engaging with video content on personal devices from new service providers to interacting with content via ...
Start with any channel then handoff to a network of others, orchestrating continuing conversations with audiences members as they journey across multiple touch points. Weave contextual marketing intelligence into every consumer conversation, drive conversion with every voice interaction.
Extensis® today announced Toby Martin has been appointed as the company’s Chief Executive Officer.
Indrajeet Deshpande Contributor, Ziff Davis B2B
It makes sense to centralize the huge amount of digital assets generated over the years. Here is how digital asset management can help you.
Leslie Weller Director of Marketing, Canto
Retailers can streamline their marketing operations by turning to Digital Asset Management systems to manage, track and share the assets for their online stores, mobile apps and omnichannel campaigns. Canto’s Director of Marketing Leslie Weller explains how.
Christian Lund Co-Founder & CPO, Templafy
About $10,000 is wasted on mismanaging digital assets each year. Like financial asset management, digital asset management (DAM) is all about spreading the wealth and organizing all digital assets in a cohesive way that makes sense for your company. DAM as a money-saving tool writes, Christian Lund, co-founder of Templafy.
There's so much to love about marketing technology. There's a solution for everything. But maybe we've gone too far - 56% of marketers feel it's actually getting in the way of their success.
The MTA Features Desk Editorial, Ziff Davis B2B
DAM is trending. DAM is the future of content marketing.
Shari Johnston
