IoT (Internet of Things) is a vast network of objects that can connect to the internet independently. These objects continually transmit data which reveal useful insights. IoT has proved revolutionary for sectors such as transportation and manufacturing, with several impacts for marketing as well. Briefly, IoT comprises the following elements:
IoT (Internet of Things) is a vast network of objects that can connect to the internet independently. These objects continually transmit data which reveal useful insights. IoT has proved revolutionary for sectors such as transportation and manufacturing, with several impacts for marketing as well. Briefly, IoT comprises the following elements:
In marketing, IoT can offer two benefits:
The global IoT market is growing rapidly. By 2030, each person will own 15 connected devices, implying massive data volumes for marketers. Use cases of IoT in marketing include smart products like wearables, or even IoT embedded consumer goods which collect data. You can also have IoT-infused product labels, which share critical product data with buyers. Finally, marketers can build entire IoT ecosystems around their stores where device location is used to send promo codes and offers. To know more about these use cases and get inspiration for your next IoT marketing project, read our 3 Examples of IoT Marketing Strategies You Can Implement in 2019.
To help marketers gain a deeper understanding of this futuristic technology, we have put together a detailed guide to What Is IoT And Why Should Marketers Care About It. You can also learn about five ways in which the Internet of Things is changing digital marketing, here.
Scroll down for the latest updates on the Internet of Things and its revolutionary impact on marketing.
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