Martalk Select

    10 Expert Tips on Marketing During the Coronavirus (COVID-19) Crisis

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    10 mins read Apr 09, 2020

    Marketing leaders share tips on how businesses can connect with customers in this time of crisis so their marketing efforts bear fruit. Dive in now!

    How Small Businesses Can Grow During the Coronavirus (COVID-19) Pandemic

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Customer Experience

    7 mins read Apr 08, 2020

    Frederik Hermann of BirdEye Inc. explains why the company launched a messaging platform to help SMBs during COVID-19. Learn how to sail through a crisis.

    Impact of Brexit: 6 Ways for Marketers to Manage Global Businesses

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Martech News

    10 mins read Mar 17, 2020

    Leading global marketers share tips on how businesses can manage the impact of Brexit on their businesses, and more. Dive in now!

    Flexera Expands Software Monetization Portfolio With Revulytics: Q&A; With Nicole Segerer & Vic DeMarines

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Sales Enablement

    7 mins read Mar 09, 2020

    Nicole Segerer and Vic DeMarines of Flexera, talk about the Revulytics acquisition and how it helps expand their software monetization arm, and more.

    How Google Analytics’ Upgrade Simplifies User Journey Tracking

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    CRM

    7 mins read Mar 06, 2020

    Neha Bansal of Google Analytics, explains how to use Google Analytics’ app and web feature to track the user journey. Learn how best to get custom insights.

    How PwC’s Face Recognition App Drives Engagement for The Mob Museum

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    IoT in Marketing

    7 mins read Feb 21, 2020

    The Mob Museum’s CEO and PwC’s principal leader, share how face-recognition technology can drive consumer engagement in real-time. Find out how!

    BrandVerity on How Search Engine Results Will Drive Online Journeys

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    SEO

    7 mins read Feb 18, 2020

    David Naffziger, CEO, BrandVerity, speaks about why brands need to better understand SEO to impact the search experiences their customers are having. Find out exactly how!

    7 Ways to Be CCPA Compliant and Improve ROI in 2020

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Data Governance

    10 mins read Feb 17, 2020

    8 leading marketers share how businesses can work towards building CCPA compliance, and how it will benefit ROI. Dive in now!

    How Gladly’s New Customer Service Tool Boosts JOANN’s Brand Presence

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    CRM

    7 mins read Feb 14, 2020

    Joseph Ansanelli of Gladly and Drew Chamberlain of JOANN, speak about Gladly’s personalized self-service tool. Learn how best to streamline customer care services.

    Fight Climate Change With Salesforce Sustainability Cloud: Q&A; with Ari Alexander

    Neha Pradhan Editor Interviews, Ziff Davis B2B

    Cloud & Integration

    5 mins read Jan 28, 2020

    Ari Alexander, GM of Sustainability Cloud at Salesforce, speaks about their decision to open access to the carbon accounting platform. Learn how to move towards carbon neutrality.

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