AdTech (short for Advertising Technology) is a facet of marketing technology which deals with the application of consumer data to deliver targeted advertising. With the explosion of customer data in the last few years, AdTech has gained a lot of attention from marketers. This interest is further accentuated by the advent of advanced technologies such as AI, Programmatic, and Blockchain. Through our content, we help you understand the nuts and bolts of the AdTech industry.
How Does AdTech Work, Exactly?
The AdTech industry helps to monetize customer data by leveraging it for targeted ad placements – on social media platforms, online publications, or any digital real estate. AdTech is powered by the fol...
AdTech (short for Advertising Technology) is a facet of marketing technology which deals with the application of consumer data to deliver targeted advertising. With the explosion of customer data in the last few years, AdTech has gained a lot of attention from marketers. This interest is further accentuated by the advent of advanced technologies such as AI, Programmatic, and Blockchain. Through our content, we help you understand the nuts and bolts of the AdTech industry.
How Does AdTech Work, Exactly?
The AdTech industry helps to monetize customer data by leveraging it for targeted ad placements – on social media platforms, online publications, or any digital real estate. AdTech is powered by the following four components:
Getting Started with AdTech
Before adopting Advertising Technology, look at the essential difference between AdTech and MarTech, here. This will help estimate how you can gain from AdTech, contributing measurable value to your digital marketing strategy. Here’s some more on AI in AdTech as well.
Scroll down for more information on this exciting technology, the latest updates from AdTech industry leaders, and actionable tips on leveraging AdTech for your marketing campaigns.
Yuval Ben-Itzhak CEO, Socialbakers
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Twitter platform modernizes its ads into two parts as redesigning iteration and data analytics for Google Cloud.
Hope Horner Founder and CEO, Lemonlight Video Production
Marketing is wholeheartedly embracing all things digital. And with the exponential growth of over-the-top media, or OTT, its time marketers understand how and where to invest their 2020 budgets.
Jon Schulz Chief Marketing Officer, Viant
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Tiffany Coletti Kaiser EVP Marketing, Digital Remedy
As more and more consumers cut the cord, the move to OTT isn’t as much of a choice as it is a necessity for political advertisers, offering more control, greater targeting, and high-value engagement.
Ido Raz Co-Founder and President, Bigabid
In this article, Ido Raz of Bigabid explores the ways that advertisers can determine if a company they are working with is really data-based, uses machine learning and/or AI.
Brian Bell Senior Vice President, Viant
As advertising continues to evolve and fragment, marketers need to develop new methods for engaging customers and connecting with their target audiences. By refocusing on individual household, industry leaders will be able to more effectively track performance and meet business goals.
Alex Fu Director of Audience Insights, Eyeota
A 2019 study found 87% of U.S. consumers identify as gamers. For marketers, this broader definition of “gamers” requires expanding targeting strategies and advertising across multiple media channels. This article outlines tips for building a “gamer” audience targeting strategy.
John Mruz SVP of Strategy, Flashtalking
Google and Amazon are steadily encroaching on new industries as the enter new lines of business, and meanwhile, most of their new competitors freely give their data to Amazon and Google's ad servers. Flashtalking's John Mruz believes this is a mistake.
Mike Kelly
Emma Williams
Chuck Moxley
