Artificial Intelligence (AI) in marketing has made rapid progress. AI and AI-based models can help to better leverage customer data, anticipating customer behavior so that you can improve the customer journey. At its most basic level, AI marketing requires significantly lower manual efforts, saving you time and resources. AI can also unlock hidden insights from your data, automatically learn patterns, and the most relevant content for each customer. Allowing you to know your customer better and personalize content more accurately, which AI can help deliver.
The key concept to remember and use is automation.
Artificial Intelligence (AI) in marketing has made rapid progress. AI and AI-based models can help to better leverage customer data, anticipating customer behavior so that you can improve the customer journey. At its most basic level, AI marketing requires significantly lower manual efforts, saving you time and resources. AI can also unlock hidden insights from your data, automatically learn patterns, and the most relevant content for each customer. Allowing you to know your customer better and personalize content more accurately, which AI can help deliver.
The key concept to remember and use is automation.
How to Implement AI in Marketing
Although AI marketing is still an emerging space, there are several ways it will transform existing practices. To start with, you can:
We discuss these easy-to-implement ideas for AI marketing in 5 Ways to Make AI a Part of Your Marketing in 2019.
If you’re interested in the intersection of artificial intelligence and marketing, there’s a wealth of resources for you to explore. We recommend starting with an insightful article by the CMO of AI marketing and sales company, People.ai on why AI is Your Superpower. To help you cut through all the hype around artificial intelligence and marketing, we spoke to three industry experts who share their exclusive insights, here. And don't forget to ask these five questions before kickstarting your AI marketing journey in AI for Beginners: 5 Questions to Ask Before You Start.
Scroll down for the latest updates on the dynamic world of AI in marketing, and stay ahead of the curve.
Shane Barker Digital Strategist, Shane Barker Consulting
Articles Intermediate 4 mins read
Indrajeet Deshpande Contributor, Ziff Davis B2B
Paul Odnoletkov Marketing Director, Grapevine6
Articles Intermediate 4 mins read
Almitra Karnik Head of Marketing, CleverTap
Articles Intermediate 3 mins read
Anil Kaul Co-Founder and CEO, Absolutdata
Articles Intermediate 4 mins read
Ido Raz Co-Founder and President, Bigabid
Articles Intermediate 4 mins read
Project Debater is the first AI system that can debate humans on complex topics. The goal is to help people build persuasive arguments and make well-informed decisions.
Greg Skloot President & COO, Crystal
AI technology is changing how marketers communicatewith their audiences, and the latest software can help you improve success rates by predicting your customers’ personalities, explains Personality AI author and Crystal co-founder Greg Skloot
Connie Benton Co-Founder & CEO, Independent
Chatbots are a hot topic these days. For all the talk, you need to remember one thing. The only way you can use a chatbot effectively is if it fits into your larger strategy. Make sure it has the same voice you ask your sales representatives to uphold and follows selling scripts that your sales reps do.
Henry Vaage Iversen Co Founder and CCO, Boost.ai
As technology makes it possible to automate even the most complex requests in a matter of seconds, the phrase “as fast as humanly possible” is not likely to survive the new decade.
Neil Michel Associate Director, Accenture Interactive
By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations.
Asif Chowdhury Editor, Schulich School of Business’s Future of Marketing Magazine
Here’s how airline marketing professionals can leverage artificial intelligence and address strategic challenges in a customer’s air travel journey, writes, Asif Chowdhury,Managing Editor, Schulich School of Business’s Future of Marketing Magazine.
Srivatsan Laxman CEO and Co-founder, True Lark
With the customer experience being table stakes in today’s markets, Srivatsan Laxman, CEO and Co-founder of True Lark, explores how virtual assistants are evolving to improve customer engagement, helping your customers feel known and valued.
Lance Brothers Chief Revenue Officer, NCSolutions
If the 2010s were all about building the foundation of advertising effectiveness, the 2020s will be about the combined power of humans and machines. In the next era of marketing, people matter as much as artificial intelligence. It’s a simple equation.
Anand Thaker
